Here’s what critics are missing about Zune |

View my Zune Flickr set (new window)
Like some (most?) of you, I’ve been reading how much the Zune sucks everywhere (Infoworld). Note the first reader and Zune customer comment following that Infoworld story which makes the absurd comparison to the collosal Microsoft BOB failure that begins with: “I bought the Zune and I love it.”
How many Microsoft products generate these type of comments? A lot of love has been felt from the Tablet PC community while critics have mocked the device and dismissed as little more than an expensive laptop.
It’s a good thing critics aren’t always right. The negativity doesn’t end with mainstream media, bloggers have picked up on it too.
Om Malik was put off being one of the last media guys to receive a Zune review copy and can’t make up his mind whether to review it or not. Worse, he wants readers to help him. Lame. No matter what anybody else says or writes, you still have your own opinion, Om, right? Maybe there are gigabytes worth of reviews out there, but until there is a Gigaom review your readers won’t know what you think. As a reader and somebody who goes out and pays for the gadgets with my hard earned money, I’m put off by this kind of reader polling.
Engadget’s Ryan Block put together a series of screenshots of how awful his installation experience was and it was front page dugg and linked up like crazy, but you know what happened when I installed my Zune after unboxing it?
It worked flawlessly. No error messages. No lockups. No hangups. No problems.
And then there is the grandfather of trolling, John Dvorak, who has arguably been wrong more than right about technology adding his complaints about the Zune review criteria (why should PC Magazine readers care, John, really?) and without actually reviewing the unit coming to the following realization: Microsoft’s music player has no future. After Dvorak admitted to Dave Winer intentionally trolling my admiration and respect for him as a writer vaporized. Who knows or can trust what Dvorak really thinks these days? This is kind of sad because at one time I used to enjoy reading his perpetually snarky columns. Keep in mind Dvorak is also the same guy who called blogging a “niche market and called us conformists.
I don’t know about you, friendly readers, but I’d like to see more of these reviewers actually buy more of these gadgets with their own money thus putting some of their own wallets in the game, and then hear what their perspective is from a customer, instead of somebody just paid to review a free loaner copy of the gadget. And in some cases bitch and moan about the review process (big yawn).
Also, some of the reviews involve the Zune before the marketplace was available thus crippling a major function of the device. The Zune marketplace is a vital part of the device just as iTunes is to the iPod.
I’ve been extremely critical of Microsoft in the past on a number of fronts and have absolutely zero problem criticizing them, but instead of being just another lemming rolling out the Microsoft sucks line, I actually went to the store and bought the Zune on launch day and kept an open mind about the device. Sure, I couldn’t help thinking I was going to take it home and be tortured by how poorly the device and software worked, but to summarize in three words what I found?
I liked it.
I’ll give several reasons why I like it and point to something that I’ve yet to read a Zune critic speak about (I can’t be the first mention it). Now let’s get the comparison stuff out of the way first.
No, it’s not the iPod
I never expected the Zune to be an iPod and don’t want it to be. Ever. No more than I expect the PS3 to be the Xbox 360 or Wii. Can we listen to (most) complete songs in the iTunes Music Store database? No. You get a lousy 30 second preview. I’ve written extensively about how the unlimited rental plans help our family decide what music we’d like to buy on CD so that we can rip into a format (MP3) that we can use on many different devices (DVD players, car stereo, portable devices, etc). Apple would rather give me a 30 second clip to decide if I should then drop a buck on a song that can only be played on their system and devices. What do I do when I want to take that music to listen in the car? I need to bring along the iPod and hook into the car with other accessories.
And then there’s the Xbox 360
Our family owns two Xbox 360 that are used almost constantly when the kids are home. They enjoy playing and as parents we like that we can juice the accounts with Microsoft Points. It’s a responsibility lesson leaving them with points. Now they could go in and buy points and hit our credit cards (something I don’t like about the Microsoft marketplace, they need to force some sort of password check on that) but fortunately are children are responsible and ask first.
Now we can buy music with the same points that are used to buy games and Xbox Live content. Can I do that with iPod/iTunes? No. They have games, but the games only play in the 5g iPod (which we have) and they don’t come anywhere close to comparing to Xbox 360 games (nor are they intended to compete).
And while playing games on the Xbox 360 I can stream music from Zune. How cool is that? I can’t do that with the music on my wife’s iPod. That gives me a library of well over a million songs to peruse through at my convenience, picking and choosing the music I like and ultimately whittle down and buy my most favorite. I’m not interested in quantity when buying CDs, music and movies, I’m interested in something I enjoy.
For those who think managing a huge music collection with tens of thousands of songs ripped in MP3 format is practical, read what Davis Freeberg has to say who is considering Napster and the Sonos music system with a rental vs. MP3 music strategy:
In retrospect, had I been able to think forward five years, I would have been better off putting off innovation and using Rhapsody (or more likely Yahoo! music because Real Network sucks), then to try and assemble a collection on my own.
Interestingly, Davis is so disappointed in the WiFi capabilities of the Zune and DRM strategy that he won’t be buying one. Davis, like many others, must wrongly see the Zune as nothing more than a glorified portable music player trying to compete against the iPod.
Microsoft Points: pain or pleasure?
There is an old saying that beauty is in the eye of the beholder. Some think Microsoft Points are an unnecessary hassle, but for those already actively using the Live Marketplace Microsoft Points are convenient. Did I have any trouble getting Zune to see how many Microsoft Points we had on our family Xbox Live account?
No problem.
Do I have problems figuring out what the Linden dollar converts to in the MMO Second Life? No. Somebody should remind the Microsoft Points detractors to harken back to their middle school math classes. Despite being a programmer, I didn’t get good math grades and yet I can still figure out that 1.25 Microsoft Points = 1 penny. Why didn’t Microsoft make it easier and just use pennies? Perhaps so they can sell stuff through the Marketplace for less than one penny.
The lack of uncrippled WiFi complaint
The Zune has WiFi, which has been another source of early ridicule. Sure, I’d like to be able to surf the music store from within the Zune but can I do that with the iPod? No. I believe someday Zune with the built-in WiFi is better positioned to give me that experience. Why should I need to sync through the PC? Somebody will give me the store in the device directly and I hope that’s on the Zune feature road map.
I’m not trying to diminish how cool a device the iPod is but it’s wrong to make blanket comparisons to the Zune at this point. Sure the iPod is the hot device that most people are buying, but on Windows, I’ve never cared for iTunes. I like it much better on the Mac. Maybe it’s because iTunes on Windows feels like something they had to do, not something they wanted to do for the Mac. I realize the software is meant to be similar to the Mac version and maybe it’s just me, but the Windows version of iTunes feels wrong.
The Zune and iPod can live together
We are a platform agnostic family. We own and use in either business, home or both the following OS: Tablet PC (700+ days now), Windows XP, Windows 2000, Windows Media Center 2005 and Mac OS X Tiger. Recently my wife wanted an iPod, so we went out and bought her the fifth generation iPod (black) 80GB. Our oldest son has the Sirius Stiletto 100 and yesterday Tuesday as mentioned above, I bought the Zune.
I could have gone out and bought an iPod for me like my wife has (maybe a different color) but I’ve already seen what the iPod has to offer. I was curious what the Zune was like and how having a Zune on Windows and iPod with Mac sharing the same MP3 directory would work. It works great and I shared the details earlier today so other platform agnostic families can use.
Zune video looks sharp
The Zune player comes with a few demo videos to watch. I like being able to watch them like UMDs on a PSP in wide format and prefer video on the Zune screen to the 5g iPod video. In fact, we’ve been using an iPod clock radio with TV out to watch the video for the iPod.

Adcenter, Zune, and micropayments
Here’s the part to put aside Zune as merely a music/video player. Microsoft has quietly been building the biggest and best micropayment processor in the world. For non Xbox Live gamers, this might be surprising, but Microsoft continue to embrace and build a platform which could allow cutting in affiliates (think Adcenter) for very small payments. Imagine being paid to promote TV, music, videos, games and indie content with a single affiliate account? One place Google won’t be able to slap its ads.
Though I’m merely speculating on this part, I see within five years Microsoft being able to take a shot at iTunes, Skype, PayPal, Google Checkout and possibly even eBay all with a single product: Live Marketplace. The Zune is an intregal part of the portable puzzle that other portable devices they’ve had to date didn’t quite fit. This explains why they have turned their back on some past technologies. Yeah, that will hack off partners and customers but they had to make a decision to flounder with less than 10% of the market or do something that could make them a serious competitor in the future. I don’t believe they will turn their back on the zune Zune, despite the significant amount of negativity already swirling around the device.
It’s worth remembering that the Zune is still a first generation device. I remember what people thought about the Xbox when it first came out a little over five years ago. It wasn’t hailed as a success and yet five years later it’s in a strong second position and is a serious contender to Sony’s PlayStation. Time and effort can enact a change in perception and value.
It’s all too easy to dismiss the Zune as another failed Microsoft portable device, which is the trap I’m reading from too many critics who don’t see this underlying, prosperous growing micropayment network. Almost every Wednesday Xbox Live enjoys a nice healthy hit for classic games that take hundreds of thousands or less to build versus the millions it takes to produce full fledged commercial games. Our kids look forward to these games every Wednesday and the comradarie with their friends as they explore these games. Meanwhile, the cash register rings.
Apple might posture in public, but what is their response to the gaming side? One would be to buy Nintendo, which I think would be a smart counter for them, but I’m not sure they will give gaming enough credit. Apple can be blinded by arrogance like Sony has sometimes and that might be their undoing. Microsoft certainly isn’t without arrogance of their own, but it seems more subdued than Apple.
Where does the UMPC fit?
I don’t see the UMPC being the right device because:
1) not readily available in retail stores
2) too expensive
Sound similar to the Tablet PC?
We still haven’t seen the lower end promised $500 UMPC. People aren’t going to drop over $1,000 for a portable PC en masse. Microsoft has another nice portable device on their hands if they can’t get the price at and below $500.
The Zune is enterting at about the right price point ($250) and it’s only first generation. Sure, they should eventually make a cheaper, smaller Zune, but not if it doesn’t provide all/most the features of the bigger model. The iPod Shuffle didn’t work for me because I missed having the screen.
History has proven that next generation devices don’t become less expensive unless they have more widespread market penetration (good) or are being dumped in a fire sale (bad). This has been the problem plaguing the Tablet PC. Not enough people buy them to get the prices down. Hopefully with Vista including the Tablet PC OS we’ll see a tablet form factor resurgence. I hope so because the tablet experience has played the underdog role — just like the Xbox — for several years.
Respect takes time with Microsoft because people resent some of their less than stellar business moves. Especially those who bought into former DRM-laden strategies. I can understand people being hesitant to get behind the Zune. I’m not sure we’ll be doing much purchasing of DRM-laden tracks or albums, but will I be using their unlimited music system to rent music and decide what to buy? Yes, I’m planning on renewing the free 14 day trial. For how long I’ll keep renewing, time will tell. Admittedly with two Sirius Satelllite subscriptions, podcasts, videos, movies, terrestrial radio and now the Zune there’s too much content for me to absorb. Something will have to give eventually.
“You can’t win, Rock!”
Microsoft has learned something valuable with the Xbox. Reminds me of the Rocky story, which Stallone is heading up for sixth sequel next month. Who would have thought following the abomination that was Rocky 5 Stallone would try another sequel? I wouldn’t be shocked if it is successful either (Hollywood can be more unpredictable than technology). Though the Xbox division still isn’t profitable — and I’m sure somebody will remind me of that after reading this — the future is very bright for them and I see where Zune fits a strong future strategy. Right now it’s taking a beating like Mr. T gave the Rock in Rocky III, but Rocky came back swinging.
Bill Gates, despite his pending retirement status, continues to look ahead:
[Gates told] Charlie Rose and Stanford University audience at TechNet conference that ‘we’re at the beginning of something important again’ in development of technology — just as in the 1980s with the advent of the PC.
I think Gates is right.
This commentary caused Read/Write Web to ponder:
If all goes well for Microsoft (a big ‘if’), in 10 years time they will be the software that powers a lot of connected entertainment - just as in the 80’s and 90’s they provided the OS for the majority of PCs. The multi-billion dollar question is: can they get the same kind of dominance in connected entertainment as in the PC?
Sure they can. They already are, but they are going in the backdoor with something people love to do: play games. They’ve had less success with their efforts on the TV with Media Center but things keep improving on that front. A different kind of TV is the future, a more interactive and involving one that isn’t just a static tube that people sit and watch passively. The television of the future could still be several years away but just as VoIP is eating into the cell phone business, watch what happens with TV and the internet.
The Zune plan looks like swiss cheese at the moment, thanks mostly to folks judging Microsoft more on their business strategy and past success than their ability to stay with something where they are losing money (Xbox). This is one time where I think Microsoft’s wait and see approach actually makes very good business sense. If you can look at the Zune as something to watch, rather than something to dismiss, I think you’ll see this plan shaping in the distance as I’m seeing.
Waiting before exhaling: the grade
I held off a couple days before writing this review because I wanted to spend time playing with the Zune and marketplace in depth as well as enjoying listening to the wide selection of music. I’m looking forward to seeing what the Zune team comes up with future generations. While there are clearly a number of things I’d like to see added — let developers create Zune apps for one (API, API, API) — I see a much brighter future 4-5 years down the road than many critics and those heralding slow Zune launch sales see. Zune first generation is merely the beginning and part of a much grander scale. I’m not taking the Zune back and paying the restocking fee. Grade: B-















- [