
I’ve held off reviewing Podtech.net and more specifically ScobleShow, one of their flagship videoblogging shows (”A PodTech original”), primarily because I wanted to give Scoble a chance to get over there, situated and start cranking out the quality stuff. Also, wanted to wait until CES was over and see what kind of coverage emerged.
For those who don’t know, Robert Scoble did some clunky but informative amateur videoblogging for Channel 9 at Microsoft. That gig led to a job offer for both he and his wife to create ScobleShow at Podtech.net in July 2006. His video skills were constantly criticized at Channel 9. He’s fixed the video quality by buying a more professional camera but the audio still needs a lot of work.
If you don’t want all the details then here’s what you can expect: better video quality, slightly better audio quality, very good quality subject matter and total underutilyzation of video editing.
Before we get too far, a disclaimer: I’m new to regular videoblogging and most criticism offered here is based from a viewer perspective. I’m sure anybody reading could disembowel my weekday Hmmcast videoblogging– and I hope some will do exactly that — telling me what they think is good and what sucks so that I can improve. My advice that follows for Podtech and Scoble is meant constructively, even if it gets snarky at times. Don’t confuse writing style with intent. I’m not worried that Scoble and Podtech’s John Furrier (is it pronounced “fury-er” or “furry-er”?) will take this wrong, but if they do, then they have the comments below and/or their own blogs to be heard.
I enjoy offering detailed feedback out in the open and letting others critique that feedback. Sure, I could drop these guys a personal note, but Scoble is always complaining about having too much email, and more importantly nobody else would see the feedback and have the chance to weigh in with their own feedback. Use the medium.
That would be my three words of advice to Scoble: use the medium.
Hats off to Scoble for continuing to find interesting people to talk to and share with the rest of us. He’s managed to parlay his connections while working at Channel 9 into access that many other videobloggers either don’t have or cultivate as successfully. Scoble is fast to offer up these connections when criticized:
Regarding my videos being “bad.”
OK, I’ll bite.
Where’s a better video of the 45nm Intel fab?
Where’s a better video interview of the people who built it?
Where’s a better video explanation of what the new technology does and how it let Intel build a new series of chips that’ll run our computers (Google just announced it is switching back to Intel)?
A little humility, Robert, please. With a video editor all the videos you mentioned above could dramatically be improved.
Don’t get me wrong, ScobleShow raw footage is very strong. I’ve been leaving comments here and there on the ScobleShow videos and overall have been impressed with the raw subject matter. Scoble can brag about who he’s talking to, but it’s a shame to get this footage and then just dump it on the internet without any further treatment. No summarized edited video, just the entire sometimes laborious offering.
Time is not on your side — when making video
Now let me point to Om Malik’s advice to Scoble in one of the Scobleshow videos: don’t waste people’s time. Nobody — even Bill Gates — is interesting all the time being shot with raw video.
48+ minutes for Ed Saenz, the guy who named WiFi? If there was ever a case for editing, then this video is the poster child. I know it takes away from your time finding and organizing who to talk to, Scoble, so maybe hire somebody to do that for you? You’ll do your audience a huge favor shaving off boring parts of conversations. The signature goofy laugh can survive the editing process if you want.
Cue the Om Malik video, another interesting conversation damaged visually by an unmoving camera shot with subpar audio. Another example is the one with Scoble’s wife Maryam talking to the hotshot Zuma player. Better camera movement on that one as Scoble seems to become the cameraman for (all/many?) his wife’s video interviews.
Not all ScobleShow videos are too long but looking at the front page as of this writing I saw the following running times: 40:21, 42:40, 2:01 (audio only), 41:16, 33:52, 42:02, 13:11, 22:34, 26:32, 18:52, 5:50, 7:59, 10:24, 9:03, 23:20, 14:59.
Quick math tells us that’s over 350 minutes worth of video. That’s almost six hours of ScobleShow recently. Divide by five and it could be watched in an hour which would be more realistic time-wise for regular viewers to follow. Maybe that’s not the ScobleShow target audience? Regular anything? I’m not being saracastic here, I’m simply wondering aloud.
Loren Feldman gave Scoble sound advice, and wasn’t just goofing on him, about doing something about the length of these videos. What did Scoble and Furrier do? Hire him to go off and create his own edited videos. They should actually put Feldman’s advice on video editing for ScobleShow in play.
Scoble has pointed to other heavily edited videoblogs like Rocketboom and Ze Frank as being a fan. It’s not accidental that these shows share a common trait: good editing.
I’m certainly no video pro, and definitely lacking the pro hardware, but even a videoblogging amateur like me understands the importance of editing and so far have spent more time editing than shooting raw footage.
Raw footage must be edited.
While nothing is stopping somebody from just just uploading raw, prerecorded video it isn’t very respectful of viewer’s time. If the video is live that changes the landscape, but when it’s prerecorded and over a few minutes, it demands editing. Scoble seems not very interested in editing through his actions, choosing to just give us raw conversation with the camera rolling and expecting us to edit out what we think is worthwhile.
People don’t have that much time.
To make matters worse during the Saenz interview Scoble jokes about the only problem being the tape as far as length. That’s a silly admission to viewers that he doesn’t think our time is very valuable. With every five minutes of raw footage one would be fortunate, I think, to get one minute of visually compelling footage. Does ScobleShow care about the viewer’s time? I think Scoble does, but the finished product seems to say otherwise.
If I’m not being clear here: you don’t use video to record podcasts or use podcasts to read text (blog) posts. Each medium is unique and has strengths and weaknesses.
Attack of the color bars
The video quality with Robert’s HD cam is very good. It’s got me thinking about buying a more expensive camera (damn him) but I did notice several distracting color bars in some videos:

These color bars weren’t unique to ScobleShow videos they showed up in several different sampled Podtech.net videos and could be a result of the compression scheme. I left a comment about this issue on January 15 and haven’t received a response either privately or in the comments area about this issue. Perhaps I’m the only one seeing this?
(doubtful)
More podcasts than videoblogging
I’m finding myself with most ScobleShow videos just listening to the audio. Why not just make them podcasts and skip the videoblogging if there is nothing more interesting to watch than two guys talking and drinking water? Yeah, we get to see what the people look like, I get that. Use the digital camera and take a few photos instead, perhaps?
Possible solution: social editing
Here’s a suggestion: make a community-friendly license for the ScobleShow videos (Creative Commons), encouraging others to mix, match and edit them for you. Release and promote them as “raw ScobleShow videos” so that people know not to expect something polished that takes full advantage of the video medium.
I don’t blame Engadget for not linking en masse to the ScobleShow videos. Unsurprisingly, Scoble disagrees. What are they going to say? Here is a 45 minute conversation with XYZ where there’s maybe 5-10 minutes worth of interesting visual information? I think ScobleShow would be better having podcasts of the videos and Engadget linking to that and let the listeners visualize a much better video experience than is being provided by the raw footage. Also, those guys can’t have the time to mine through ScobleShow videos trying to pick out the good parts.
ScobleShow could benefit greatly from a Google video permalinks feature and would become more link-friendly.
The interviews could be a lot more visually interesting and watchable as video if edited down to 10-15 minutes max and using multiple camera angles. Only have one camera? Stop the interview, move the camera around to another position on the tripod, and continue the interview. Better yet, bring a cameraman. Bring two.
A skilled editor could make ScobleShow much more watchable, entertaining and worthwhile. In the current form, the ScobleShow feels a little bit like watching Robert’s RSS aggregator with almost no filtering. Cherry picking or audio-only strongly recommended.
If I was basing this review off raw footage it would get a B+ (audio quality hurts it being an A), but sorry Robert, you are at best barely using the strengths of the medium. Video is about more than good subject selection, point, shoot and share. Time is extremely important. Just because you have 40 minutes of source doesn’t mean every — or even most — viewers will want to see all 40 minutes. Grade: C-.