Disclaimer: I’m being paid to write this review.
I hadn’t heard of the legal EZTakes online movie service, but was intrigued by their business which doesn’t try to get you to watch movies on your computer but encourages you to burn them to DVD that can be played on “most any” DVD player. Sweet, no DRM.
EZTakes self describes their service as:
EZTakes is different from almost any other legal movie download service in that we DO NOT use Digital Rights Management (DRM) and we make it easy for consumers to burn our downloads to DVDs that will play in just about any DVD player. Almost all of our DVDs include the same special features found in the physical retail DVDs. In addition to burning, our customers can also print their own label and cover art by using our free EZTakes Download Manager software. Although we just came out of beta testing in late 2007, we already have over 2,000 feature-length films on-line, including many dozens that won awards at Sundance, Cannes and other prestigious festivals, plus a few Oscar winners.
Once I clicked over and saw they had Troma films, I was hooked! I’m a huge Troma fan seeing The Toxic Avenger and Class of Nuke’em High several times when younger. Haven’t really stayed up with what they’ve been up to in the independent horror film market, but I had my eye on a couple films to check out right away. The fact that they could be burned to DVD and played in our DVD player was a bonus. I was ready for some Troma action.
But first the account registration and software download process.
EZtakes Download Manager Software and account registration
It isn’t required — or even available from what I could see — to register for an account through the EZTakes website, you can do that right inside their software. A bit unusual, albeit a nice touch. The download footprint is 25 MB and the EULA didn’t have any language that crossed my eyes, so I proceeded. The registration information required is pretty minimal: email address which becomes your username, password, first and last name.

I like that “yes” for the weekly email radio button wasn’t selected. Neither “yes” or “no” is selected. I chose “yes.” Fairly quickly I was sent an email confirmation with a validation link to click. Smooth registration and installation process.
Time to go DVD shopping
There are a couple free test videos you can go with but I decided to skip those in favor of checking out some Troma films. I choose the oddly titled Surf Nazi’s Must Die because well, I think all Nazi’s should die and the title struck me as classic Troma. I was also intrigued by another Troma title The Killer Condom, but planned to try the Surf title first. After clicking the download I was prompted to enter credit card information.

It accepted the form with no problem and the downloading began.

Time to download the selected Troma film Surf Nazi’s Must Die with default settings using the EZTakes Download Manager software on my cable connection: 1 hour 40 minutes. Comparable time to downloading movies on Xbox 360 but without the ability to start watching it midstream.
Wait, there’s a better way.
Download TIP: For those with the bandwidth and CPU, you can cut more than half that time by going into TOOLS->PREFERENCES ->NOW DOWNLOADING and moving the slider all the way to the left “Fast” and increasing the threads to a maximum of 5. I didn’t figure this out until about halfway through the first download.

Unlocking
After downloading the DVD, it goes through an “unlocking DVD” phase which took an additional 10 minutes. I’m not sure why it didn’t download unlocked to begin with? Is this some kind anti-piracy measure? The process isn’t explained in the interface anyway, perhaps that’s in the help docs somewhere.

And unlike the download process the unlocking doesn’t give a time that it will take, but does show a progress bar. Suggestion: add some sort of estimated time for end users. We want to know how long it will take, at least an estimation.
Moving the first download broke it somehow
After downloading I realized the default directory wasn’t the one I wanted to use long term. I wanted to use one of our beefier external hard drives. Changing the default drive was easy but when I went to move the file it locked up after about 15% of the progress and I had to close. This somehow hosed the movie and it wouldn’t play once burned or play from the computer.
I downloaded a second time (at no additional charge) and burned a new DVD. This time it froze at the Warning screen in our DVD player three different times. The only way I could eject the DVD was to power off the DVD player, turn back on, and immediately eject. I tried loading the DVD on our newest computer powered by Windows Vista and it froze on the Warning screen there too. The second time, however, it loaded the full menu.
Ejecting the DVD, I looked at the other side. It was clear with no scratches or other blemishes. I tried putting in our DVD player again and, to my surprise, it made it past the Warning screen. I didn’t clean or otherwise do anything to the play side of the DVD, odd.
Let me go back to the DVD burning process for a minute.
First time DVD burning experience
Would you believe this was the first DVD I’ve ever burned? Despite owning over 500 store bought DVDs and several DVD burner drives, I’ve never taken the DVD plunge before. Sure I’ve burned ISOs, lots of MP3 CDs and plenty of backup CDs but never a DVD movie burn — until now. The EZTakes DVD burning process?

Pretty smooth. Just pop a blank DVD into the drive and press the “burn DVD” button and then [sigh] wait. It’s another 10-15 minutes at 4X speed (the max speed my DVD writer would produce).

By now, I was a good three hours into “the process” and somewhat exhausted. I’d have thrown the flag and driven to the store to buy the DVD by now. Easier, less hassle.
EZTakes Satisfaction Guarantee
I like the EZTakes Satisfaction Guarantee from CEO Jim Flynn that states if you aren’t completely satisfied with the service within the first 48 hours of download you can email tech support and they will refund the charge.
No, I wasn’t “completely” satisfied, but not sure if that was because I screwed up the first download by trying to move it to a different drive or if that was a bug in the software, but I’m not going to request a refund. After all, I was able to redownload the movie again without additional charge. I suspect most won’t take advantage of this offer, they will simply try a second time as I had or quit using the service, but I’m glad to see the guarantee being offered.
Note: I was also offered to have the cost of buying the movie reimbursed as part of writing this review but am declining that polite offer. I wanted to see this movie and have no problems paying for it, but I did find it pretty cool that in the review request notes EZTakes indicated that they would still pay the studio for the film even if I requested a refund. These guys are clearly serious about running a legit operation. Respect.
Comparing to DVD purchases
A couple omissions when comparing to buying the DVD in the store:
1. No transfer of ownership rights. You own these movies forever, yes, literally forever. Because the Terms of Use state you cannot resell the material. This makes building a collection for future sale, which we are doing with our store bought DVDs impossible with EZTakes current licensing. They should provide a transfer of ownership clause. Why can’t I permanently transfer ownership to another EZTakes user? Even for a small fee that they could pay the studios again and keep some for themselves.
2. Unprofessional packaging. Printing out packaging unless you are a professional printer with expensive equipment is cheesy. I’m sorry, but even with the coolness of my Lightscribe DVD writer — which I didn’t actually use the Lightscribe function — it’s nowhere close to the DVD you buy in the store.
Summary and grade
Of the many online video download services, EZTakes scores points for wanting to eliminate DRM. They told me in the review comments that their strategy is working and they’re receiving reports they are outselling some billion dollar competitors. For those who like independent films, I believe that.
It would be much better if the major studios would sign onto this service, however the main weakness which I can’t really get past is there being no collector’s value to the deal and the whole “process” to downloading and burning is still a bit clumsy and time consuming. I don’t want to spend hours getting to the movie I want to see. Even on Xbox Live when we rent a movie we can start watching it after it streams for a little while.
Also I can go pick out and buy the DVD from the store (admittedly not many of these independent titles) and be home within 30-45 minutes watching it. While I could pick out, buy and download a movie from EZTakes in that time, there is still the burn and will it play phase and the lingering realization that there’s no resale/collector value. I would like to see EZTakes do more about explaining what DVD players are not compatible with their service and why. Maybe they have that explained clearly in the help documentation but the only thing I saw clearly advertised was that the burned DVDs would play in “most” DVD players. Our DVD player is a newer JVC progressive scan player and as mentioned it did work after some fiddling. The point is that there hasn’t been any store bought DVD that doesn’t play. Perhaps a list of known incompatible players would be a good addition to the site.
For those who enjoy independent films and would like to support a DRM-free online movie service — and I think their mission is a good one — EZTakes, despite the shortcomings mentioned in this review is still worth checking out. Grade: B-