Predicting The Simpsons Movie will pass Shrek 2 in worldwide gross receipts |
I paid. I saw. I laughed.
Opening night, Friday, our family got to see one of the most anticipated movies of all time: The Simpsons Movie. The movie earned a PG-13 rating and contains enough jokes that one Rotten Tomatoes reviewer made the excellent point that to catch every joke repeated viewings will be required. This makes me wonder how many people will return to see it in the theater or wait until the inevitable DVD release to savor each joke.

Before getting to the review and for a limited time, Wal-mart is offering a Simpsons T-shirt with the complete seasons with donut hole packaging for $21.99 - $24.99. That’s less than the price of two tickets and popcorn to the movie for an entire TV season. DVDs continue to provide the most value.
The plot
A dome has been placed around Springfield trying to contain an ecological nightmare no thanks to Springfield’s dumbest but most lovable nuclear power plant employee, Homer Simpson. Speaking of the power plant, that’s one of my disappointments: barely featured in the plot. Mr. Burns and Smithers? You’ve probably already seen their scene in the previews. The previews spoiled some of the gags, unfortunately.
Other minor disappointments? No drinking inside Moe’s scenes. It’s almost like having a TV adaption of Cheers without a bar scene. There’s at least one Moe’s bar external gag. And very little of my favorite non-main character: Barney. Itchy & Scratchy made it, but it would have been nice to see them bookending the movie based on their placement in the plot. Principal Skinner? Don’t even remember seeing him, but he might have been there briefly(?). In fact, while Springfield is the center of the plot, a lot of the action happens outside of Springfield.
And no they don’t give away where Springfield is actually located other than a joke about it being bordered by four states (that you’ve probably seen in the previews). Maybe we’ll get the answer to that enigma in the sequel?
Is it too early to start talking sequel? I don’t think so. This movie isn’t quite as big as I’d hoped for, kind of like eating a single donut leaves you wanting a second one. It’s not the over the top awesome must see movie of the century, but it’s not Star Wars I Phantom Menace either. It’s, well, somewhere between Star Wars III Revenge of the Sith and Star Wars IV, the original Star Wars on my favorite movie of all time radar.
The movie theater physical experience
Why this movie didn’t make it to the best theater in town is a mystery. I was frustrated and uncomfortable by the crappy theater chairs and lousy angle of the screen. We arrived about just minutes before the 7:20pm showing and there were still 30-35% seats left, but in order for our family of five to be able to sit together we had to take the very front row. Definitely not the best viewing angle, but what did we expect? I was surprised we could walk in at the last minute literally on opening day and get any five seats together, but I blame this partly on the shoddy theater.
Regal Cinemas has much nicer theaters a few miles down the road but the Simpsons wasn’t showing on any of those screens. Strangely, they chose the more ramshackle theater for The Simpsons Movie (three screens). Disappointing. If they do this all over the country, the movie sales aren’t going to soar as I’ve predicted in the past. Harry Potter, Transformers and the new Sandler movie were eating up screen space at the nicest theater in town. Maybe if sales are strong enough, they’ll knock out a few of those screens and replace them with the Simpsons movie.
For those who saw The Simpsons Movie, was it playing at the nicest theater in your town? I’m really curious if this was something unique to our area because with a major movie launch this is the first time I remember this ever happening. Whomever made this decision certainly didn’t help Groening and crew.
Summary and grade
There are some gags in The Simpsons Movie that you won’t see on TV which I won’t spoil and unless you are immune to humor will make you at least chuckle. Despite a few adult gags you can still take the family to this movie and laugh together. During a poignant scene in the movie I heard crying and at the end of the movie there were a few scattered applauses. We didn’t stick around to see what goodies were in the credits rolling, if any.
Reader Wayne took his girls to see the movie and they enjoyed it, adding:
I don’t know that it will end up sinking Titanic’s record though. I consider myself a HUGE Simpsons fan and don’t see myself paying to see it again. It just doesn’t feel like it breaks enough new ground to warrant repeated theater viewings.
You can read my comment response there, but let me remind that the Simpsons are an international phenomenon and while the TV show isn’t as good as it was the first five or so years, this movie proves there is still gas in the tank. This wasn’t just an overly long TV episode. In fact while leaving the theater I felt it was maybe 15 minutes or so too short.
Not sure I’ll be paying to see it again in the theater — definitely not in the same theater — but perhaps in a better one. Still, I’m sticking by my original prediction after seeing it despite the unfortunate screening position by Regal Cinemas that while The Simpsons Movie probably won’t beat Titanic gross gross receipts it will make the top 10 overall. Furthermore, I’ll go on record predicting that it will take down Shrek 2 which has the record for highest gross receipts worldwide for an animated film ($920.7 million via Box Office Mojo) and is #8 on the all-time gross receipts list. That would make The Simpsons Movie the highest grossing animated film ever.
I saw Shrek 2 and The Simpsons Movie is better. A sequel is the highest grossing animated film ever? Wow.
Does The Simpsons Movie break a billion? It has to in order to get into the top three movies all time. It’s going to need to break $1.8 billion to be in Titanic’s league which are unchartered waters for any other movies. We’ll have to wait and see how much steam is left after a month in theaters. Movies tend to fade fast these days after the opening weekends. Remember Spider-man 3 (#11 all time)? That made almost $900 million worldwide and it wasn’t nearly as good IMO as Spider-man (#16) and Spider-man 2 (#21).
$100+ million the first weekend? Sure, why not? Grab a donut and hit the theaters now. Grade: A-
Update July 30, 2007 9:09am PST: The Simpsons Movie was #1 opening weekend with $71.9 million domestically (source: Box Office Mojo) and $168 million worldwide (source). #2 was the newest Adam Sandler vehicle ($19 million) and #3 Harry Potter ($17 million).









Woohoo, my o-fer Bourne sightings streak has come to an end! Today in the 
Although, I haven’t been that excited by either of the next generation formats over DVDs (selection issues, mainly) I might move on this deal. If you figure an average of $23 per HD-DVD with five free that makes the math for the price of the player with the movies (assuming they aren’t terrible movies) as follows:





