Last night there was the annual Best Buy customer private party and I saw voodoo for the first time. Er, VUDU [vudu.com] rather which is pronounced like voodoo. Here’s what this VUDU $299 DVD/HD/1080p on demand in a box badboy looks like:
Little bigger than the now defunct Xbox HD-DVD drive and a little smaller than the Xbox 360. What does it do? Delivers movies up to 1080p/24 to your TV over broadband internet.
VUDU comes neatly packed with everything you need to hook up to a 1080p TV and broadband network:
- network cable
- HDMI cable (also includes standard AV cables for those without HDMI)
- VUDU box (pictured above) which has 250GB storage
- AC power supply
- radio frequency antenna for remote (shown in the right rear of the picture)
- remote + required 2 AA batteries
- $200 in free movie credits (cannot be used on adult movies), more on this later
Don’t be dumb like us and forget to screw in the radio antenna first before trying to use the remote. The "Start Here" manual tells you to do this, BTW. Good idea to thumb through before digging in.
With RF frequency you don’t need to point at the box in order for the signal to make it to the box. You can put the box behind the TV if you want and it will work just fine. Downside to this is getting it to work with Slingbox, but in the VUDU forums I found some people who were successfully using VUDO with a Slingbox and IR dongle.
The VUDU has a USB 2.0 port which is planned to be used for external storage since it only has 250GB of storage. In the meantime you can use the VUDU servers for archival storage if you decide to build a library of movies in addition to renting movies. Not sure it’s wise spending too much money on buying movies from a service you probably haven’t ever heard of before. I hadn’t heard of VUDU until last night and I’m looking for new gadgets like this to try out.
Gotta dig the VUDU remote which looks like an alien’s head and has a simple, but effective design:
Pressing and holding the VUDU button for five seconds starts the step by step process. Vudu will test your broadband network and decide how long it takes for Standard Definition (SD) and HD movies to play. If you have 2.0 Mbps - 4.0 Mbps you can watch SD movies instantly without any waiting but you’ll need to wait for the HD movies.

You need to activate the VUDU at vudu.com/activation which involves entering in a VUDU activation code provided in the setup, putting your information in on the website along with credit card and agreeing to fund your vudubucks account with at least $20. The website is also where you turn on the adult movie feature if you want to be able to watch any adult movies. By default, VUDU is set not to show any movies in the After Dark category.
There are a handy set of parental controls to restrict what movies can be rented and watched without a pincode. By default everything is wide open (except adult as mentioned above) without any code required.
Once you provide your details and give VUDU at least $20 via credit card, the VUDU box will go through the final update stage and then you can start browsing, renting and/or buying movies to watch.
$200 in free movies — the catch
If you buy the VUDU during the promotional period you are also given the $200 in movie credits. Reading the fine print I learned that:
- the $200 in movie credits must be used within 4 months of activation or you lose the credits
- the $200 credits do not apply to any adult movies through the AVN after dark area
- if you return the VUDU they will bang your credit card for whatever movies you’ve rented, the credits only apply if you don’t return VUDU

Tall tales by VUDU sales rep
The VUDU rep wasn’t completely straightforward with us on the whole "having to wait" thing. I asked him point blank if there would be any waiting time of HD and he said there wasn’t. Wrong. There can be a wait, and can be a substantial one if you get the HDX (1080p) movies which are around 10GB in size. If you have 4.0 Mbps or greater connection you can get the HD movies instantly according to the documentation.
On every page of the VUDU website you can test your connection. When VUDU tested my speed through the box it put it at 2.0 Mbps speed, but from browser I’m seeing this:
From the Info & Settings menu you can force VUDU to use the higher setting.
The VUDU rep also told me the average price for movie rentals was $2.99. I found from browsing most of the newer movies seem to be $3.99 for HD and more for HDX. I didn’t see any HD movies for under $3.99. The movie rentals work similarly to renting movies through Xbox Live. You pay for a 24 hour window of time.
Watch movies the day they are released on DVD
The big selling point for VUDU is the ability to rent movies in HD quality the day they are released. Netflix which is going to be available through Xbox Live later this month streams movies as part of their monthly subscription.
The VUDU rep told me that they get movies the day they are released on DVD which is different from the other similar movie on demand services I’ve seen but unfortunately not every studio in Hollywood let’s their movies be immediately available for rental. He said the window was two weeks before the new DVDs become available to rent through VUDU which isn’t bad if you can wait. I don’t recall which studios he said made their movies available for rental on the day they were for sale, but it’s stupid that any studio does that. Hollywood being dumb again.
Iron Man, for example is available to buy ($19.99) but will not be available for rent until November 12. It’s cool that VUDU shows you exactly when you will be able to rent movies, as well as provides coming soon dates of upcoming DVD releases.
Vudu menu is slick and simplistic
The VUDU UI is easy enough for a child to pick up and begin searching through movies. I was impressed with the design which consists of five top level options: Most Watched movies, New on VUDU, Explore Catalog, My VUDU and Info & Settings.
As the screenshot above shows, as you move to the right with the VUDU remote scrollwheel, the movie box art grows bigger and shows at the bottom the rating as well as range of prices for rental and to buy. If you don’t see any $5.99 or less price it means there is no rental available, it’s purchase only. Simple, but effective.
Most Watched - shows the top 100 movies other VUDU users have rented or purchased from the previous week
New on VUDU - here you can see what’s recently been added as well as when the movies will be available for rent
Explore Catalog - sort from thousands of titles (our list of ‘all’ showed over 7,000 titles) by genre and subgenre (like comedy-romance). You can also search by keyword on title and even actors in movies. VUDU also has TV shows available to buy at $1.99 per episode (upscaled in HD) which might give you the best picture over SD DVD set available to buy in stores
My VUDU - shows active rentals, movies you own, TV shows purchased as well as a wish list for titles you’d like to rent or buy someday and an archive/delete menu for moving content onto the VUDU servers
Info & Settings - adjust parental and other VUDU settings
There is an in-depth VUDU user guide (PDF) online detailing each feature available.
Is VUDU worth $299?
If you love to watch movies like we do and in the highest quality you can see them, we own over 600 DVDS (including some HD-DVD and Blu-ray) and we regularly rent movies through Xbox Live (paying $3+ for the privilege), the VUDU is worth checking out. With the Best Buy $200 in free movie credits promotion, that brings the price of the VUDU + some movies/TV to watch down to a more reasonable $99. Something tells me they aren’t moving huge numbers of these because:
1. they are bit too pricey for something that requires spending more to watch movies and
2. they aren’t very well known and thus could be a here today gone tomorrow gadget. I remember Slingbox being something nobody had heard about once upon a time, but don’t think VUDU is as widely useful as the Slingbox.
Another downside is VUDU is yet another box around your TV and will fight for an HDMI slot among your gaming systems, cable/dish box, etc. If we keep the VUDU then we need an HDMI selector. I’m having to plug and unplug into the back of the TV too much already. Two HDMI slots and 4 HDMI devices doesn’t work.
I’m not sure we’re going to keep VUDU yet (30 day money back guarantee), but like the idea of being able to rent newer DVD movies without (hopefully) too much hassle. It takes way too long for new DVDs to reach the movie channels like Cinemax, HBO and Showtime. Xbox Live has them sooner, but there is still a noticeable delay. If Hollywood wasn’t lame, they’d make the movies available in VUDU on the day they are for sale for rent, just like they are in movie rental stores.
If the window of time that VUDU gets the newer movies is shorter than it takes to get to Xbox Live, it fills a niche for us versus getting the all you can watch subscription at say Hollywood Video. I also like not having to pay for a monthly subscription fee, but will probably be getting Netflix with Xbox later this month and comparing vs. VUDU. The quality of movies through Netflix vs. VUDU could be what separates the two.
If you watch a lot of new DVDs and don’t care as much about the picture quality then VUDU will be more expensive than one of those all you can watch plans from Blockbuster or Hollywood Video even when factoring in gas if you need to drive to/from to get the movies. Gas prices aren’t almost $5/gallon any more so this makes sense.
VUDU would be more attractive with an internet browser
Why can’t I check my email on this thing or watch vid clips from sites like YouTube? Or (gasp, competitor alert!) visit Hulu.com and watch TV shows for free. I think they didn’t put this option in for fear (?) that it would cut into people paying for the content versus going to legal, legitimate channels to get it and works against the overall value of VUDU.
Watching a movie or TV show in a pixelated browser window is not worth as much as seeing it in 1080p. Until the web offers that kind of deal for free (legally), VUDU shouldn’t be afraid of making a browser available. The Xbox 360 doesn’t have a browser either. So, it’s off to the PS3 or Wii if you want a browser.
The other possible issue here is bandwidth cap from your internet service provider. If you watch a lot of HDX movies at 10GB a piece and have a 250GB per month cap, you could run into additional charges from your ISP. Add all this up and VUDU could be ideal for heavy duty moviephiles who like the best quality they can get without having to leave their house to get it.
Grade: B-