Best Buy not really the best buy, Reward Zone and RFID by 2007 |
Lots of Best Buy stuff to talk about. One big thing I’ve noticed about Best Buy is that when it comes to many items they aren’t really, truly the best buy. Wal-Mart is just one place which blows them away price-wise in our local area. Perhaps in other regions they do have the best buy, but not where we are located (Seattle/Tacoma area). And online retailers, even after adding tax, shipping and handling usually put them to shame. Alas, we’re paying for that retail convenience.
Here is just one very recent example: the Star Trek Original Series was on sale in our local Best Buy store for $104.99 but at the local Fred Meyer store it was going for $99.99 (regular price, not a sale or special). Online at Amazon for those willing to wait an extra couple days it is $84 + tax and shipping/handling. While waiting in line along the wall I noticed that they have a price guarantee of meeting any competitor’s price (on most but not all items) and then giving you 10% of the difference as long as you have proof and that the other offer is not some special or sale. We didn’t have proof but we told the cashier about it and she quickly whipped out this book for us to sign — no other questions asked — and changed the register price to $99.99. I guess if we had had proof of the competing store price then we would have gotten another 50 cents or so off. I guess it pays to read the writing on the wall!
I couldn’t help thinking then or now how many customers don’t take advantage of this Best Buy price guarantee deal. I’m going to be putting my camera phone to good use now by taking pictures of the prices from competing stores before shopping at Best Buy. We are in their Reward Zone club also, which is another wise thing for those who shop at Best Buy and spend over $300 a year there (not really worth it, otherwise).

I notice from looking at their website that they don’t advertise this club very well, but in the stores they sure do. You can find the cards at the front of every register. I looked around on a few messageboards and the feedback on the program seemed to be that many people forget to give the cashier their Reward Zone card. I sure don’t! That’s like free money back and if you do a little legwork with pricing you can get lower prices than anywhere. They will track your purchases and give you store credit back which equates to like $5 for every $150 spent.

I just logged into the Reward Zone to see how many points we’ve racked up since 8/31/2003 when we originally signed up and yowsa (see above), I wasn’t even aware how much our DVD and other electronic purchases there have added up over the last year. Wonder if we make their good customer list dropping an average of $500/month?
Lastly, Best Buy is making a committment towards RFID by 2007.
Best Buy has gone public with its RFID plans, pledging to move all of its major suppliers to start delivering RFID-compliant tags for all product cases and pallets by Jan. 2, 2006. The deadline for those suppliers to support all product cases and pallets is May 2007.









