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There is some major irony in the following screenshot and activity:
If you follow the above blog’s RSS feed, you are treated to these worthless commercial interludes presumably to help ZDNet pay the bills. Sure, we could filter out crap like this by using a multitude of tools but haven’t enough readers railed against this type of pure noise, no signal use of RSS before? Sigh.
The television commercial model is under fire these days, at odds with common tech like DVR and the ability to buy TV series in higher quality on DVD and Blu-ray. There are a few scattered successes like the American Idol juggernaut, but by and large the way to make money on TV by interrupting viewers with commercials isn’t as healthy as it once was. And it was never a good idea to interrupt blog readers with a post consisting of only a clickable ad.
Then we’ve got DISH here locally and we still can’t watch ABC (channel 4) because of a fight over money, money, money that started in December with local station KOMO and Dish that resulted in the channel being yanked. When will it come back? Who knows. Meanwhile DISH customers go without why the finger pointing continues.
Where am I going with this? IT Project Failures is a ZDNet blog penned by Michael Krigsman. According to Krigsman’s ZDNet bio:
Michael Krigsman is CEO of Asuret, Inc. a consulting company dedicated to reducing technology implementation failures. Asuret’s suite of software tools improve the success rate of enterprise software deployments by quantifying and measuring governance issues that cause most project failures. Michael led the research effort underlying Asuret’s model of collective intelligence and its practical application to reducing IT failures in consulting environments.
And so presented to Mr. Krigsman via his blog’s RSS feed a “technology implementation failure” of dark proportions. Some free consulting courtesy of the RSS Zone. Unsubscribed.
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That’s even more annoying with forums, where the post frequency is much higher.Take softpedia for example. Not only do they have ads IN the posts themselves, they also have “fake posts” consisting only of commercials. What do they . I never turn on my adblocker for sites that just have banners for commercials, but I ALWAYS turn it on for sites that do stupid things like this - 0 income for them. Thank god it also blocks them in RSS streams (I use firefox’s reader)
Comment by Montana — June 8, 2009 @ 11:57 pm PST
I agree with Montana about the forums with the fake posts and the ads in between all the posts. I had that at one point on my forums, but it even annoyed me, and I’m the one getting money from it. It’s best to stick just to simple, non intruding ads.
Comment by Mario — June 12, 2009 @ 9:21 am PST
@Mario: There are worse things: I’ve seen an online shop where a flash ad was covering the page selector, that’s just plain dumb, closed it right away
Comment by Montana — July 23, 2009 @ 11:46 pm PST