Comments on: Skittles Twitter marketing experiment 404 product page oops

By: yarisma

yarisma — Mon, 04 May 2009 10:05:27 +0000

A round of applause.” But what are they saying? Other than Skittles is using Twitter for its homepage.

By: HilaryMPE

HilaryMPE — Wed, 04 Mar 2009 16:38:09 +0000

@BarbaraKB I don’t remember the link but I read skittles is trying out facebook next.

By: Grog

Grog — Mon, 02 Mar 2009 21:14:12 +0000

Skittles…another sell out! Gotta love the internet

By: Ciaran

Ciaran — Mon, 02 Mar 2009 17:22:16 +0000

“It’s got bloggers talking about them. Skittles is getting their name out there. A round of applause.” But what are they saying? Other than Skittles is using Twitter for its homepage. In terms of signal to noise ratio, this is off the scale and can only be considered a success if you truly believe that any publicity is good publicity.

By: TDavid

TDavid — Mon, 02 Mar 2009 15:33:57 +0000

Thanks BarbaraKB. They did fix the .html page for results, but they forget the all important redirect from current Google results. Hopefully somebody in their tech dept. will see and get the redirect in place ASAP. Hate to see companies lose the buzz. This can be fleeting.

By: BarbaraKB

BarbaraKB — Mon, 02 Mar 2009 15:26:15 +0000

Great catch! And looking @ Skittles cache in Google, they had Skittles.com redirecting to Wikipedia entry before linking to Twitter search. Who’s next in Social Media: digg? reddit? Stumble? Facebook?…. oy!