Managed to catch the TV commercial that Domino’s pizza has been running bragging about how great their oven baked sandwiches are. Oh, and the fact that Subway is mad at them over the campaign and pulled out the lawyer cease and desist card. You can watch the commercial below, thanks to the YouTube generation.

B.L Ochman writes on the oven baked sandwich wars:

More likely, consumers will not care, or will forget who trashed whom, or who won. It’s quite possible that people will figure the Domino’s test was rigged anyway. That’s nothing but a no-win situation all around.  And marketers take note: Domino’s v Subway or vice versa is not at all in the spirit of the Obama era.

Raising my hand in the I Don’t Care About Their Silly Dustup camp. I do, however, care about what each is doing with their respective businesses.

Wait an oven-baked minute. Doesn’t Domino’s do pizza? Isn’t that what they are supposed to be great at? Why are they getting into the oven baked sandwich market? And Subway is supposed to do those sandwiches that help you lose weight and/or stay thin, right? So why are they trying to expand into the pizza scene which from a calorie standpoint is a negative.

Both these companies are wrong. The last time I went into a Subway to get a sandwich I was told I “had” to have the sandwich toasted that I wanted. Beyond stupid. If I want a sandwich not toasted, then I should be able to do so. I can understand toasting pizza bread, but why do they have to bug me about toasting every other type of sandwich? It makes the bread all crunchy and nasty.

Now over to the Domino’s side. Are you out of pizza ideas or what? Look at what Pizza Hut is doing. They aren’t advertising the dark side of sandwich wars complete with some silly dog jumping contest, they are advertising using real ingredients in their pies. None of that artificial garbage.

And what Domino’s delivers? Last time I checked, Subway won’t deliver sandwiches to my door, but you will. Focus on that business strength. Your competition isn’t now and never was Subway, it’s Pizza Hut, Little Caesars, Round Table, Godfather’s and any other pizza joint.

Speaking of Little Caesars, they are the go to place for pizza in our area. They went to $5 one topping pizzas and they make them in bulk. You usually don’t have to wait, just walk in hand them the money and walk out with cheap, good tasting pizza. If I want gourmet pizza, I go to Round Table. They have the sauce that I prefer.

Is it just me here that thinks both Domino’s and Subway are misguided? I understand times are tough, but focus on highlighting the bread and butter, no pun intended, of your business. For Domino’s it’s pizza and delivery and Subway it is not, not, not toasted sandwiches. If you disagree, agree or want to oven bake my opinion, the comment section below is  yours for the tasting.

Did this post make you go hmm?

Maybe Related Posts (plugin generated)

• 2300-foot sub sandwich aims for world record
• Choosing where to eat lunch based on calorie count
• Do people stop and aid motorists any more?
• Peanut Butter and Jelly 2.0
• Worlds largest rectangular pizza?
• Garlic Jim’s Pizza gourmet marketing angle