The Crunchies? Please tell me they aren’t going to do this.

I’d say no offense before launching into this rant, but I’m still laughing as I type. It’s so crazy, I can’t stop laughing. The Crunchies? The Crunchies!

Om Malik could be the nicest guy in Sillicon Valley for all I know, haven’t met him but will take Mark Evans word. I have met Richard MacManus and Michael Arrington who both seemed like pleasant chaps in person, but the idea of these three along with Venturebeat teaming up and comparing the small start-up world awards to the GRAMMYs is laughable. The combined readership of TechCrunch, Read/WriteWeb, Gigaom and Venturebeat barely dents the number of albums James Blunt’s first CD sold.

Gotta love the comment from cweeb: “Come on Om, don’t bend over to techcrunch everyday.”

Malik contends that “the community will have a lot to say here.” Now this is something I have to see. Voting on the internet can so easily be gamed that I’m extremely cynical of any web system ever being fair and I’m a programmer.

The real reason sites offer awards
I understand the giving out awards at a site — or in this case from multiple sites. This has been happening for many years on the web and they usually mean one thing: more exposure for the site running the awards.

A lot of award sites require or strongly encourage entrants to link back to them and promote to their audience — vote for me, vote for me. It’s a guaranteed proven way to manipulate traffic to the website(s) behind the award. On the eve of Google penalizing sites for selling text links, contributing to link farms and link schemes, The Crunchies team needs to be very careful about how they promote their awards.

And let’s not forget that even a worthless program can get a five star award out there. The Crunchies team has a lot of swashbuckling to do in those chilly awards infested waters, arrr!

Will the Crunchies be the Crappies? We’ll have to wait and see when the details of the awards system are published, but they’ll at least be worth a laugh. Imagine what the award will look like? A bowl of Captain Crunch, maybe? Priceless! Thanks for the morning laugh guys.

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