Comments on: Checking how smart the Yahoo SmartAds are http://www.makeyougohmm.com/20070703/4617/ Technology, music, video, art, news, reviews and muse on the web Sat, 20 Mar 2010 03:53:21 +0000 http://wordpress.org/?v=2.2 By: TDavid http://www.makeyougohmm.com/20070703/4617/#comment-603906 TDavid Tue, 17 Jul 2007 14:17:33 +0000 http://www.makeyougohmm.com/20070703/4617/#comment-603906 Dave wrote: "Remember, this product was built for advertisers, not you and your travel plans." LOL, then they won't get any of my spending as an advertiser or a customer. Who are these supposed "smart"ads ultimately targeting, Dave? Advertisers don't buy ads just to stroke Yahoo and their brilliant technology, they are looking for people like you and I to actually <b>buy from the advertisements</b>. As for advertisers buying and putting the ads in the framework, Yahoo is the one showing the demo of Joe the poker player. I understand it's a new program, but they could have chosen a different demo. Maybe they should have chosen an ad example that actually <b>mirrors ads they've already sold</b>. It's important to realize that I want to like what Yahoo is doing because I own their stock. But my experience with this doesn't make me excited about their new ad platform yet. I'll try it again in a few months when they've had time to sell more ad inventory. If they don't have airlines with flights to Vegas (the #1 travel spot in the US, BTW) then they should definitely change out that demo with flights to places they DO have filled. Dave wrote: “Remember, this product was built for advertisers, not you and your travel plans.”

LOL, then they won’t get any of my spending as an advertiser or a customer.

Who are these supposed “smart”ads ultimately targeting, Dave? Advertisers don’t buy ads just to stroke Yahoo and their brilliant technology, they are looking for people like you and I to actually buy from the advertisements.

As for advertisers buying and putting the ads in the framework, Yahoo is the one showing the demo of Joe the poker player. I understand it’s a new program, but they could have chosen a different demo. Maybe they should have chosen an ad example that actually mirrors ads they’ve already sold.

It’s important to realize that I want to like what Yahoo is doing because I own their stock. But my experience with this doesn’t make me excited about their new ad platform yet. I’ll try it again in a few months when they’ve had time to sell more ad inventory. If they don’t have airlines with flights to Vegas (the #1 travel spot in the US, BTW) then they should definitely change out that demo with flights to places they DO have filled.

]]> By: Dave http://www.makeyougohmm.com/20070703/4617/#comment-603878 Dave Tue, 17 Jul 2007 13:18:02 +0000 http://www.makeyougohmm.com/20070703/4617/#comment-603878 Someone actually has to have purchased the ads and put them to work in this framework. Just trying to recreate the demo experience on your own does not necessarily mean that some airline has signed up for that exact program. Remember, this product was built for advertisers, not you and your travel plans. Someone actually has to have purchased the ads and put them to work in this framework. Just trying to recreate the demo experience on your own does not necessarily mean that some airline has signed up for that exact program. Remember, this product was built for advertisers, not you and your travel plans.

]]> By: Danny http://www.makeyougohmm.com/20070703/4617/#comment-598612 Danny Wed, 04 Jul 2007 22:57:05 +0000 http://www.makeyougohmm.com/20070703/4617/#comment-598612 Smartads is a good step forward, but its why Yahoo didn't land the Golden Goose Ad Serving company Double Click - they don't think as big as they should ! Customizing text and images within the confines of a pre-rendered template sounds impressive, but it significantly limits the potential of true customization. How about customizing as many creative elements of an ad that you think will deliver a more engaging message. Brand advertisers are calling out for this kind of direct response application to branded display advertising. The folks at Qmecom have perfected this application and make it easy for agencies to create literally millions of unique versions of ads. Smartads might be today's solution, but tomorrows solution will be Smarter Ads - and tomorrow is now! Smartads is a good step forward, but its why Yahoo didn’t land the Golden Goose Ad Serving company Double Click - they don’t think as big as they should ! Customizing text and images within the confines of a pre-rendered template sounds impressive, but it significantly limits the potential of true customization. How about customizing as many creative elements of an ad that you think will deliver a more engaging message. Brand advertisers are calling out for this kind of direct response application to branded display advertising. The folks at Qmecom have perfected this application and make it easy for agencies to create literally millions of unique versions of ads. Smartads might be today’s solution, but tomorrows solution will be Smarter Ads - and tomorrow is now!

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