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June 22, 2007

Bet against YouTube of Live video site

video, television, movies — by TDavid @ 8:38 am PST
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Some people like to gleefully annoint YouTube as the bastion of original content. It is. And isn’t.

iFriends has been around almost 10 years providing live and pre-recorded videoIt could be the place to display where the next technological version of Hollywood emerges. While I’m in favor of amateur created videos, watch and share my fair share as well as have been producing my own videos (Hmmcast) regularly since the start of this year, I don’t see any live video sites that TechCrunch mentions in this post making a YouTube-like splash. Why not?

YouTube emerged as a breeding ground for copyright infringement
Miraculously YouTube had enough attention focused on original videos and away from infringing content to persuade Google to buy them instead of meeting the original Napster’s fate. I don’t care how popular YouTube is today, and despite being a shareholder, still strongly believe that the YouTube acquisition has been Google’s biggest strategic blunder to date. If they lose the lawsuit to Viacom and it’s conceivable to believe they might if it makes it to court, this could cost them a lot more than the billion plus they overpaid for YouTube. Courts won’t throw copyright out the window and it’s very difficult for any unbiased third party to objectively analyze the level of copyright infringement at YouTube and say Google is doing everything they can to clear this up.

I know, I know, they are working on it. They are supposed to have some amazing technology that will filter and identify copyright infringing content that rushes in and saves the day and I hope it works. My guess is that it will work about as well as current anti-spam filtering technology.

Back to why there will be no live YouTube video breakthrough site: live video sites aren’t anything new. Historically the only amateur produced live video people have been willing to pay for en masse is adult content and that has been happening at sites like iFriends.com since the late nineties. It’s worth noting that iFriends is more mainstream-focused on their homepage today than they were nearly 10 years ago when they were primarily adult focused. Compare this to Zinio which I wrote about in the last post which has gone the opposite way by being almost anti-adult to creating an entire separate website dedicated to adult magazines.

Popular geeks like Robert Scoble and Chris Pirillo and newcomer Justin.TV might be able to garner a few followers to be casually interested, but the whole Ed TV thing has nowhere close to the legs of sharing clips of copyrighted content or low-quality bootlegged camera phone concert videos. People are looking for the good stuff, you know, the stuff you usually have to pay to see.

Napster, anyone?

Besides, there is the issue of what it takes to produce great live video. Takes a lot more than just a camera and a subject. There are some great reasonably priced tools out there that can produce studio-like live effects like Visual Communicator now owned by Adobe, but the vast majority of live video content is going to be as boring as hell. It’s going to be people saying and doing mundane activities with fixed camera shots and backgrounds. Pet rock video.

What will happen with live video in the future?
I think we’ll see the NFL, MLB and NBA directly or with a big name partner — wouldn’t it be ironic if that was YouTube? — offer live sports through the web everywhere (not only outside the United States). They have already begun to experiment and the first one to pull the trigger worldwide will be their own mini YouTube of live video more than any of the sites TechCrunch mentioned. I’m kind of surprised that the three major professional sports haven’t seen the potential here yet.

And when the US Government gets around to legalizing online gambling — and they will, mark my words — we’ll see live internet broadcast sports with the ability to wager. We’ll see interactive commercials that people can experience while watching the event instead of being forced to skip through at some predefined intervals.

Hollywood will finally wise up and start using the internet as a secondary or perhaps even primary distribution channel. A lot of the networks offer TV shows legally on their websites. The decentralization of TV, bring it. People like our family who can and would like to receive the content through the internet legally are ready.

Finally, a third party aggregation site like YouTube isn’t going to have — or likely be given — the rights to make money off the backs of the people producing compelling live content that people are willing to pay for any time soon. The whole notion of ad-supported everything is flawed.

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RSS Feed comments for this post 5 Comments »

  1. You get it, and yet… don’t. :)

    First, I’m not all that popular - and second, I don’t know who is claiming that Live video is anything new? It’s not new - it’s just finally accessible for people who don’t have million-dollar (or even thousand-dollar) budgets.

    Comment by Chris Pirillo — June 22, 2007 @ 4:25 pm PST

  2. Hi Chris - thanks for stopping by.

    What exactly don’t I get? As I wrote you’re a popular “geek”, you certainly aren’t Paris Hilton popular. Relativity mon. The point is that there are tons more people clamoring for bootlegged copies of The Simple Life than anything being done on Justin.TV or uStream.TV no matter if it’s amateur content or not. In order for a Live video site to have as much interest as YouTube has had the content is going to have to be something people want to pay for which isn’t there now nor 10 years ago unless we’re talking about adult content. Are you disputing this or some other point? Would be interested in hearing your enlightened perspective.

    Comment by TDavid — June 22, 2007 @ 4:53 pm PST

  3. “…but the whole Ed TV thing has nowhere close to the legs of sharing clips of copyrighted content or low-quality bootlegged camera phone concert videos…” - you’re talking about different types of consumption models. ;)

    Comment by Chris Pirillo — June 23, 2007 @ 1:25 pm PST

  4. No Chris, I’m saying that the major reason YouTube was/is popular was/is because of copyright infringing content (do you disagree?) and EDTV-type live content doesn’t have the same interest level. That type of content has niche appeal, at best.

    Comment by TDavid — June 23, 2007 @ 2:12 pm PST

  5. […] of potentially major events working against Google right now. The uncertainty surrounding the Viacom billion dollar lawsuit at the forefront. If they can emerge from that lawsuit unscathed and continue to dominant search […]

    Pingback by 11 months for GOOG to reach $600, while Adcenter moves like molasses » Make You Go Hmm — October 8, 2007 @ 10:54 am PST


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