Hmmcast #126 mp4

Video: Just Ask3D

I was excited by the name of the new Ask.com search engine. I’ve owned stock in Ask.com since before they were bought by Barry Diller and banished the butler. Must say the changes made since the acquisition have left me feeling more and more remorseful for buying the stock. Particularly the part where I was left holding EXPEdia stock in the spinoff. There has yet to be one travel sites I’ve liked, what about you?

But this morning I was hopeful when I saw the news that the all new Ask3D had arrived with grand promises that they were a “truly new way to search.”

And then it was downhill from there. Again. The 3D in the title is merely a marketing gimmick:

No, you don’t need red and blue glasses to see it. 3D stands for the three dimensions of searching - query expression, investigating results, and digging deeply into content. You used to have to visit three different pages or websites to see and search through each dimension.

I was hoping for something like a cross between a virtual world and Google quality results. Alas nothing remotely close. Boo, hiss! Bring back the butler, at least he wasn’t such a tease.

Did this post make you go hmm?

 Loading ...