Comments on: Today’s look through bionic Windows sees Microsoft spending $6b cash on aQuantive http://www.makeyougohmm.com/20070518/4509/ Technology, music, video, art, news, reviews and muse on the web Thu, 20 Nov 2008 23:23:51 +0000 http://wordpress.org/?v=2.2 By: darkmoon http://www.makeyougohmm.com/20070518/4509/#comment-579515 darkmoon Fri, 18 May 2007 17:42:11 +0000 http://www.makeyougohmm.com/20070518/4509/#comment-579515 I totally agree on the micropayment thing. So far, NO ONE in the US has pulled the thing that has made Asia's gaming market huge. No one. Microsoft is the closest to do it, and they should exploit that ASAP before someone gets an idea and blows past them by signing on some big leaguers. You could totally do a win-win scenario and play the Marketplace for all its worth. If anything has really shown why adsense works, it's the fact that pennies add up. The fact that each click is worth X cents or what not, means that MS could totally exploit this in the Marketplace by allowing webmasters in. Gotta say, that's a brilliant move. I think that this acquisition is more of a "penis size" thing (aka bankroll) than actual usefulness. If that's the case, then they're going to hurt themselves in the long run. If they full integrate aQuantive into their AdCenter though, then they might actually be back in the ball game. We'll see, but I think that it's really dependent on what MS does with aQuantive now, rather than what they spent on it. Might become similar to some of those ridiculous purchases that AOL did back in the day. I totally agree on the micropayment thing. So far, NO ONE in the US has pulled the thing that has made Asia’s gaming market huge. No one. Microsoft is the closest to do it, and they should exploit that ASAP before someone gets an idea and blows past them by signing on some big leaguers.

You could totally do a win-win scenario and play the Marketplace for all its worth. If anything has really shown why adsense works, it’s the fact that pennies add up. The fact that each click is worth X cents or what not, means that MS could totally exploit this in the Marketplace by allowing webmasters in.

Gotta say, that’s a brilliant move. I think that this acquisition is more of a “penis size” thing (aka bankroll) than actual usefulness. If that’s the case, then they’re going to hurt themselves in the long run. If they full integrate aQuantive into their AdCenter though, then they might actually be back in the ball game. We’ll see, but I think that it’s really dependent on what MS does with aQuantive now, rather than what they spent on it. Might become similar to some of those ridiculous purchases that AOL did back in the day.

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