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April 2, 2007

EMI will offer $1.29 DRM-free tracks through iTunes

music — by TDavid @ 7:11 am PST

Now that April fool’s day is past, we should be able to start trusting what’s in the RSS reader again.

The Beatles might still be missing from the deal but it’s good to see one of the big five music companies say uncle to no DRM. Find the complete EMI Press Release here.


“Many consumers find it frustrating that they don’t have interoperability,” [EMI CEO Eric] Nicoli said. Tracks without DRM will cost consumers extra however - songs without DRM will sell for $1.29 a download on iTunes versus standard prices of 99 cents per download.

I think you’ll see people gladly paying an extra 30 cents per track to have the freedom. Good move, EMI.

Not sure how long hell will freeze over before Warner Bros. jumps in based on past statements made by Edgar Bronfman Jr.. That leaves Sony Music Group who stands beside the entertainment division that has notoriously battled homebrew on their portable PSP platform in the and created the proprietary Blu Ray platform, Universal Music Group and BMG.

If more of the DRM-free tracks sell versus the DRM versions — heck, I will probably buy a few just to show my support — we could see a couple of the other companies give in. Cross your fingers, knock on wood.

I first learned about this story in my RSS reader via 901am who didn’t appear to have linked to any sources for the quotes used. Hopefully that was simply an oversight Duncan. If you’re curious what others are saying see Techmeme this morning.

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