Budweiser, the king of beers, apparently is not the king of .tv video (?) sites. Didn’t we cover yesterday that dot com is the the best way to fly with a new business site?

Worse, Budweiser advertised their bud.tv site by buying the king of expensive TV ads: the Super Bowl.

“The first week after Super Bowl, the site got an average of 20,000 visits a day, but only about 800 to 1,000 a day were registering–we think because of the registration process,” Ponturo said via e-mail.

Hitting someone with a registration after entering the site is the kiss of visitor death. Perhaps they could spend a little time in a tour scenario explaining what will be found after registering? I wasn’t interested at all in signing up based on the sparse homepage with talking woman and second page registration, were you?

But.

It gets more bizarre.

Last month, attorneys general from 23 states petitioned Anheuser-Busch concerning Bud.TV’s age-verification system, complaining that it wasn’t enough to weed out underage viewers.

Wasn’t enough? What exactly should they do, ask for credit card information? Driver’s license scans? Clearly based on traffic, very few people — legal age or underage — are interested. Buying a Super Bowl ad and receiving a quarter of a million visitors for the entire month of February? Ouch.

Doubtful, but if anybody from the bud.tv website is listening in addition to a tour of some kind maybe they could help put those 23 states attorney generals at bay by adding ICRA labeling.

Did this post make you go hmm?

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