I like the concept behind Giveaway of the Day which is to offer a new deal every day where you have a limited amount of time to download and install the full registered program, not a crippled or trial only software. This is good promotion for the site, visitors and for the software developer. In most cases I’m seeing the registered version being offered is an upsell to a pro version and/or is a non-commercial license with no technical support offered. Because the programs won’t work if you don’t install them the same day you download it forces people to at least install the software to take advantage of the deal. Today’s deal, for example, is for a text editor that regularly costs $35 USD.

The about page explains:

We will pay the software publisher for the Giveaway license, and our visitors will only receive those after downloading a special verification program and agreeing to the Terms and Conditions, thus protecting software publishers’ interests and making our initiative beneficial for both clients and publishing companies.

For fellow gaming fans, they recently launched a sister site Game Giveaway of the Day which does the same thing, but focuses on games.

Simple premise that is mutually beneficial for site visitors, site owner and webmaster. Subscribed to both. As long as these programs aren’t virus, spyware, adware or malware-laden, these sites will do well. People love deals.

Did this post make you go hmm?

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