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September 22, 2006

Sony lowers PS3 price in Japan, will lose over a billion dollars on launch, may still be #1

Xbox 360, gaming — by TDavid @ 12:06 pm PST
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Seems like Sony is backtracking on the PS3 pricing now — at least in Japan — due to many consumer complaints. The Wii has been looking more and more like the sweetheart deal. This price decrease will probably push Sony over the one billion dollar loss mark, as they reported earlier projections that they would lose $900 million.

Washington Post:

Sony will cut the price of its basic PlayStation 3 model in Japan to 47,600 yen ($410), from an originally planned 59,800 yen ($515). That puts the PlayStation 3 in the same range as the combined basic Xbox 360 and HD DVD player in Japan, where the duo will sell for 49,600 yen ($427).

Personally, I don’t care how much money Sony loses on the PS3 launch, I’m stoked that the price decrease might come across the ocean to the US launch as well. So far, it is only a Japan price drop but they’d be crazy not to extend the deal to the US too. They already shafted their homeland by cutting the number of PS3 units available at launch, so this seems like their apology.

Darkmoon thinks the RPGs will be where the PS3 keeps its edge:

Sony has always offered the same gaming style that the Japanese adore. RPGs and adventure type gaming that have fantastic storylines and an interactive movie like quality. Square Enix is definitely a next-gen console RPG leader and will not leave Sony’s side and hasn’t since the PS1 inception.

Hard to argue against that one, Microsoft has had almost no success in Japan, although they did announce some Japan-exclusive titles are coming for the Xbox Live Arcade which might help. Also, Namco Bandai announced in 2007 they will be offering an RPG for the 360 called Eternal Sonata.

Despite the amount of negativity swirling around Sony I don’t think they have to worry about dropping to #3 in the video game console race. The Wii risks being seen too gimmicky with their remote-like controller and Nintendo already is branded as a mostly kiddie machine, even though they do have some good adult titles. The PS3 could be #2 though, which I think has their egos cracking.

Microsoft maybe their own worst enemy
Microsoft may stay #2 by shooting itself in the foot with the numerous hardware problems. We just had the replacement 360 Microsoft sent us go bad. That will be two Xbox 360 replacements in less than six months. The other 360 hasn’t broken down … yet. Microsoft has extended the warranty to one year on all Xbox 360 produced before January 1, 2006.

Nathan has already had one of his 360 go bad too which he hasn’t had long either. I respectfully disagree with Nathan’s warranty opinion:

The real lesson: If you buy a $400 game console and don’t get an extended warranty, you are an idiot.

We’ve bought probably 20 game consoles and handhelds over the years (didn’t count but the list includes: NES, SNES [multiple], N64, PS1 [multiple], 3DO, Neo-Geo, Gameboy, Gameboy Advance, Sega Master System, Sega CD, Sega 32x, Sega Saturn, Dreamcast, Turbografix-16, Xavix, Nintendo DS [multiple], PS1, PS2 [multiple], Atari Jaguar, Xbox [multiple], Xbox 360, etc) and never before have we bought a warranty on any of them including the really expensive ones like the 3DO and Neo-Geo which was a mail order item (both $700). Never needed one. We bought an Atari 5200 and Coleco on eBay with games and both of those still work all these years later.

Prior to the Xbox 360 the only machine we’ve ever had to replace was the PS2 and that was from massive gameplay and it was going on almost three years old. Either we’ve been really lucky idiots, Nathan, or maybe smart :) In fairness, he did specify “$400 game systems” of which there have been fewer of those pushing that pricepoint over the years.

Still, add up $60 bucks a pop for all those system warranties and see how much money we would have blown on never used warranties (we might have used one in the PS2 case perhaps). Game consoles nor computers should need warranties to make it three years. Not even six months for a console is shoddy, shameful engineering. We rarely buy extended warranties for anything below $500. Under any other circumstances I’d be willing to gamble $400 for three years vs. a $60 warranty (15%).

But not in Microsoft’s case.

We will probably breakdown and buy an extended warranty for both our Xbox 360 systems (if we still can) just because we only have until November for these to keep breaking in warranty. $60 is well worth an additional two years considering how often the 360s are breaking down not only for others but in our own household. Shameful Microsoft. Shameful.

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RSS Feed comments for this post 4 Comments »

  1. 1UP confirmed that the price drop isn’t coming across seas. Too bad. I will still support Sony, and I think they’ll still remain top-dog in Japan due to their strong third-party support. The big dogs haven’t jumped ship yet and that’s definitely a good sign.

    I think it’ll take 6 months. I probably won’t get the system until about a year or whenever the price comes down. Can’t justify that sort of cost, even for my fav. gaming company.

    But just you watch. If Square ever drops Sony for Nintendo, you know bad times are coming. There’s no way Square would move to Microsoft exclusively.

    Comment by darkmoon — September 22, 2006 @ 12:46 pm PST

  2. There are still two months for Sony to change their mind on the pricing. Would it surprise you if they did, darkmoon? Not me. I still think with the higher price they’ll get some folks buying it for a more inexpensive Blu-ray player. I’m more excited about that than the games at the moment (and I’m kind of embarassed admitting that).

    Comment by TDavid — September 22, 2006 @ 12:51 pm PST

  3. Yeah. I agree totally. The games are what drives me, not the console. PSP was console, but the games are finally coming out that I like. My personal opinion is that if they want to squash Microsoft altogether, they need to play in the same price range.

    Like you wrote, Microsoft has some hardware issues. That’s mainly because you can never have a software corporation venture into hardware unless you get some really good hardware engineers. They obviously got some very poorly trained ones since there were overheating issues right at the beginning. My corporation is the exactly opposite (although totally different market). Great hardware, terrible software. We’re working on it, but it’s always slow going when you have a bunch of management types talking about short-term goals (easier bonus money) instead of long-term strategies.

    Sony would do well to exploit this issue by coming out strong in sales right at the beginning. Microsoft is here to stay in consoles unless they lose their biggest ticket item (sports and Live). So Sony has to come strong in the online realm.

    I’m rooting for my Jap team. But I hope they actually look farther than the carrot dangling in front of their noses.

    Comment by darkmoon — September 22, 2006 @ 1:08 pm PST

  4. i think its a good move by sony to drop the price of ps3 to be competitive and plus who wants a xbox360 with loads of problem when you can get a good console like sony ps3

    Comment by erp — March 30, 2008 @ 6:32 am PST


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