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September 22, 2006

Nerds remake wasting nerdy web marketing opportunities

blogs and podcasting, movies — by TDavid @ 10:32 am PST

I’ve got the same reserved skepticism that Cinematical’s Erik Davis has for the remake of the classic Revenge of the Nerds:

On one hand, it will be interesting to watch how they update the nerds; throw in things like computers, the internet, iPods and (insert a bunch more neat little gadgets).

Revenge of the Nerds/ Revenge Of the Nerds II - Nerds in ParadiseWhy aren’t the Nerds producers and promoters already running out an interactive blog, podcast, vlog (YouTube viral action?) and working the internet juice? Didn’t they learn anything from Snakes on a Plane?

They could throw in character blogs from each of the main cast members and maybe sprinkle in some of the old characters. Do something, well, nerdy. A Google search as of this writing doesn’t reveal that the remake Nerds even have an established website yet and the movie is less than a year away. Louis, Gilbert and the gang would be all over a website. This could be a great opportunity completely ungeeked. And let’s not forget the ultimate burnout nerd Booger:

Takashi: Excuse please, but why do they call you “booger”?
Booger: [picking his nose] I don’t know.

I’m not a fan of remakes. I’m hardpressed to point to one remake I’ve really liked. Remaking something that was a cult hit in the 80’s seems way too soon to me. The problem with the Nerds franchise is it was spoiled by several really bad sequels. Nerds in Paradise was the only tolerable one with the others going straight to TV. If your movie sequels start going straight to TV, especially on Valentine’s Day with some corny smellovision tie-in, that’s probably a sign to hit the showers (which thankfully they did). Whatever happens in this movie, I hope the sorority girls get some fine nerd lovin’.

The remake of Revenge of the Nerds is in post production and preparing for a summer 2007 release.

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