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	<title>Comments on: RUMOR: iTunes to announce movie rental plan at WWDC, says Think Secret</title>
	<link>http://www.makeyougohmm.com/20060718/3587/</link>
	<description>Technology, music, video, art, news, reviews and muse on the web</description>
	<pubDate>Thu, 20 Nov 2008 10:46:28 +0000</pubDate>
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		<title>By: Make You Go Hmm: &#187; Sorry Cinemax the future of DVD buying is not here yet</title>
		<link>http://www.makeyougohmm.com/20060718/3587/#comment-233508</link>
		<author>Make You Go Hmm: &#187; Sorry Cinemax the future of DVD buying is not here yet</author>
		<pubDate>Wed, 19 Jul 2006 17:48:15 +0000</pubDate>
		<guid>http://www.makeyougohmm.com/20060718/3587/#comment-233508</guid>
		<description>[...] Yesterday&#8217;s iTunes to rent movies rumor drew similar complaints about pricing but I didn&#8217;t mention how it has gotten really old buying the same media on different formats and the solution I see which is offering consumers this digital permanent ownership clause with transfer rights. Hollywood and the record companies keep wanting us to support DRM-encumbered formats for more money and wonder why we are protesting the trend. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Yesterday&#8217;s iTunes to rent movies rumor drew similar complaints about pricing but I didn&#8217;t mention how it has gotten really old buying the same media on different formats and the solution I see which is offering consumers this digital permanent ownership clause with transfer rights. Hollywood and the record companies keep wanting us to support DRM-encumbered formats for more money and wonder why we are protesting the trend. [&#8230;]</p>
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		<title>By: Gerald Buckley</title>
		<link>http://www.makeyougohmm.com/20060718/3587/#comment-232966</link>
		<author>Gerald Buckley</author>
		<pubDate>Tue, 18 Jul 2006 15:36:04 +0000</pubDate>
		<guid>http://www.makeyougohmm.com/20060718/3587/#comment-232966</guid>
		<description>There's no story here without outright purchase of the goods. His Steveness will probably make it all sound like "newer and better" than ever (like he did with mp3's) and reinvent the industry. But, I'm caught wondering... what if noone shows up to rent? What's the next big play...? Outright purchasing of shows, of course.

Why won't the studios listen to what they're customers WANT to buy? This is just messed up. Next they're going to be blogging (like Dell).</description>
		<content:encoded><![CDATA[<p>There&#8217;s no story here without outright purchase of the goods. His Steveness will probably make it all sound like &#8220;newer and better&#8221; than ever (like he did with mp3&#8217;s) and reinvent the industry. But, I&#8217;m caught wondering&#8230; what if noone shows up to rent? What&#8217;s the next big play&#8230;? Outright purchasing of shows, of course.</p>
<p>Why won&#8217;t the studios listen to what they&#8217;re customers WANT to buy? This is just messed up. Next they&#8217;re going to be blogging (like Dell).</p>
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		<title>By: darkmoon</title>
		<link>http://www.makeyougohmm.com/20060718/3587/#comment-232876</link>
		<author>darkmoon</author>
		<pubDate>Tue, 18 Jul 2006 13:52:21 +0000</pubDate>
		<guid>http://www.makeyougohmm.com/20060718/3587/#comment-232876</guid>
		<description>Dang straight.   I was hoping he'd fight for movie downloads at base price.  There's still a market for DVDs, but they need to get away from it.  What I don't understand is why studios really care if it's like the iTunes model.  $9.99 might not sound like much, but iTunes (whether or not recording studios like it) has boosted their sales tremendously.   It also cuts out any cost of packaging.  That has got to account for something.

Apple really needs to hold their ground or don't launch it.  If they do, it's really going to make people unhappy with the Apple name imho.   Personally, I'm a gadget freak, and I have my iPod and BT headsets... but if it's the choice between owning the DVD vs. owning a $30 movie buy.  Heck.  I'm not paying $3-5 per movie online if I can get it via Netflix for cheaper in the long haul of things.</description>
		<content:encoded><![CDATA[<p>Dang straight.   I was hoping he&#8217;d fight for movie downloads at base price.  There&#8217;s still a market for DVDs, but they need to get away from it.  What I don&#8217;t understand is why studios really care if it&#8217;s like the iTunes model.  $9.99 might not sound like much, but iTunes (whether or not recording studios like it) has boosted their sales tremendously.   It also cuts out any cost of packaging.  That has got to account for something.</p>
<p>Apple really needs to hold their ground or don&#8217;t launch it.  If they do, it&#8217;s really going to make people unhappy with the Apple name imho.   Personally, I&#8217;m a gadget freak, and I have my iPod and BT headsets&#8230; but if it&#8217;s the choice between owning the DVD vs. owning a $30 movie buy.  Heck.  I&#8217;m not paying $3-5 per movie online if I can get it via Netflix for cheaper in the long haul of things.</p>
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