I’m sure many of you remember the Million Dollar Homepage [Hmm review], the idea being to sell pixel space at $1 per pixel with a minimum of $100 blocks, so why not try that on a building? Holy zoning laws, Batman! Digg commenter TDot1980 sees why not:

The point was to have a backlink from a very very popular page with tons of visitors every day, thereby increasing your chances of being ranked higher in search engines. A building can’t do that, and most ads will get lost in the eyesore that is that building.

They are calling this Artvertising. This building would have a hard time going up anywhere in the states, but in Amsterdam? Heck, they’ve got everything in Amsterdam, why not an artvertising building. Maybe Vegas would do something like this, just think they could wager on which graphic got the most clicks, er, wait, that’s right … no clicks. Bummer.