One of the current drawbacks with Google Adsense is being able to share multiple Adsense accounts on the same pages, say alternating accounts between page views and creating a way to share Adsense revenues with others in a group.

Via Inside Google:

In a nutshell, the API would allow community sites, like message boards or multi-member blogs, to share ad revenue among multiple content creators. In RateItAll’s case, they’d be sharing 50% of ad revenue on qualifying pages, presumably those with user-generated content. Members would be able create AdSense accounts, earn money and track their earnings.

This would be great for our VTOR group blog which is planning to start using one or more of the contextual ad programs in the next few months. It would also be good for blog networks where they could share Adsense revenues with the authors of the posts, thus giving greater incentive to produce more/better quality posts.

When/how can the rest of us tap into this API? Anybody know?

Update 10:29am PST: Adsense API available here but only for sites that do in excess of 100,000 daily page views:

We’ve started taking applications from people whose sites receive a minimum of 100,000 daily page views. To be eligible, your site must register users who then maintain their web content through your site. The types of sites we’re looking for include web hosts, blog hosts, Wiki hosts, forum hosts, and web publishers.

Making more money with Adsense
Speaking of Adsense, Randy Charles Morin is sharing some tips about how to earn more money with Adsense. The comment that makes most sense however is “should be worrying more about traffic than money.” This reminds me of this blog which started with no advertising.

Recently, my suggestion during a traffic chat to strongly consider not adding any ads until you get to at least 100 unique visitors per day stirred interest. Go ahead and tell your readers/subscribers you do plan to add ads so it’s not some big surprise, but focus instead on building your readership and making and keeping promises about just how far you are going to go with advertisements. This will build up reader trust and confidence that your word actually means something. It’s surprising how quickly some bloggers will bend for a buck.

The problem with adding a bunch of ads from the beginning is the core subscribers, the ones who also have blogs and have traffic to link in (and most of which don’t click ads anyway, I believe), will be less likely to point to sites that look like splogs, and very little content surrounded by a lot of ads looks very sploggy. Conversely, lots of space for text and no ad intrusion is very reader-friendly. There is a very delicate balance here that only good, original content has a better than average chance of survival.

Randy’s kbcafe site looks ad-saturated to me, but then I just linked to him (and have in the past on other occasions), so good content can still trump feelings about excess ads on a website. This is also highly subjective from reader to reader. What you might think is too much advertising, I might think is just fine and vice versa. I don’t care for problogger.net amount of ads and placement either, but Darren has good content, so I stay subscribed and link out once in awhile there too. Conversely, check out darkmoon’s Lux.Et.Umbra site, no ads, very clean, good content. Very reader/subscriber-friendly.

The real problem happens when bloggers emulate ad layout/styles and don’t have the traffic and the content quality. They will hit a wall and frustrating cycle with little subscriber and income growth. I think this contributes to why some bloggers quit too soon.

Did this post make you go hmm?

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