Comments on: Does blogging really help the big business bottom line? http://www.makeyougohmm.com/20060510/3285/ Technology, music, video, art, news, reviews and muse on the web Mon, 22 Mar 2010 04:30:32 +0000 http://wordpress.org/?v=2.2 By: Small Biz Blog Wiz http://www.makeyougohmm.com/20060510/3285/#comment-82246 Small Biz Blog Wiz Mon, 15 May 2006 19:16:18 +0000 http://www.makeyougohmm.com/20060510/3285/#comment-82246 <strong>Small Biz vs. Big Biz Blogging</strong> The quote below hits the nail squarely on the head regarding small business blogging. Want your small business to be out in front? Get blogging. Link: Make You Go Hmm: Does blogging really help the big business bottom line? Conversely, Small Biz vs. Big Biz Blogging

The quote below hits the nail squarely on the head regarding small business blogging. Want your small business to be out in front? Get blogging. Link: Make You Go Hmm: Does blogging really help the big business bottom line? Conversely,

]]> By: Easton Ellsworth http://www.makeyougohmm.com/20060510/3285/#comment-75833 Easton Ellsworth Thu, 11 May 2006 18:02:45 +0000 http://www.makeyougohmm.com/20060510/3285/#comment-75833 Hype and tripe ... he's a poet and he don't know it :). I'm also dying to find out the answer to this question. Short of peeking at the inner finances of big businesses, I'm not sure how to really measure the ROI of blogging. Actually, even with all the numbers in front of us, I don't think we could easily say how much of an impact blogging has on big companies - only perhaps that it has a measurable positive or negative impact. I think a winning strategy for a big business is to encourage its employees to blog externally (to get in touch with the public) and to build an internal community via blogs, wikis, etc., so its employees can network better with each other. Hype and tripe … he’s a poet and he don’t know it :).

I’m also dying to find out the answer to this question. Short of peeking at the inner finances of big businesses, I’m not sure how to really measure the ROI of blogging. Actually, even with all the numbers in front of us, I don’t think we could easily say how much of an impact blogging has on big companies - only perhaps that it has a measurable positive or negative impact.

I think a winning strategy for a big business is to encourage its employees to blog externally (to get in touch with the public) and to build an internal community via blogs, wikis, etc., so its employees can network better with each other.

]]> By: Jocelyn http://www.makeyougohmm.com/20060510/3285/#comment-75436 Jocelyn Wed, 10 May 2006 23:35:56 +0000 http://www.makeyougohmm.com/20060510/3285/#comment-75436 Hmmm, indeed... Blogging seems much more natural for small businesses as it's easier to believe a real person at a tiny to small place may actually listen to consumers and offer valuable insight and/or tips. Larger corporations have layers upon layers, which can bury a blog, unless done well. And the blogosphere changes daily... who's to say where it'll take the bottom line? Hmmm, indeed… Blogging seems much more natural for small businesses as it’s easier to believe a real person at a tiny to small place may actually listen to consumers and offer valuable insight and/or tips. Larger corporations have layers upon layers, which can bury a blog, unless done well. And the blogosphere changes daily… who’s to say where it’ll take the bottom line?

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