Promiscuous ad for Microsoft Office Student Teacher Edition resurfaces |
I keep banging the drum that Microsoft needs to loosen the tie and embrace the sex industry, at least in some of their ventures and on a small level.
Relax hard right wing types, I’m not advocating them having streaming porn when you startup Windows or anything as dramatic as that but the fact that MSN Spaces won’t allow even softcore adult content is bizarre when their competitor blogspot is allowing adult content.
I’ve been told by several Microsofties that this won’t happen, including Scoble, for a wide variety of reasons like investors don’t like it. That’s BS! I’m not a Microsoft investor but I would be in a hurry if they would change their position on this.
Perhaps this is way too progressive and liberal, but I see sex as one of Microsoft’s keys to besting Google. They are working on a contextual ad program and if they make that available to some subset (softcore, rated R style nudity, not full-on XXX) of the adult industry that could be a huge, huge opportunity.
Just imagine a racy Vista campaign similar to this old ad spotted by the Register for the Office Student Teacher edition which they say only ran in New Zealand.
There was a day when Microsoft ads were a bit more entertaining than the current “dinosaur head” offerings which have of late been baffling adults and scaring small children world-wide.
That whole dinosaur thing put me off as a customer. Who are they to call their customers dinosaurs. But geeks sleeping with hot teachers? Now there is an ad campaign.
The geek in the ad kind of looks eerily like Bill Gates, doesn’t he?
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The dinosaurs campaign was loathed by a large number of employees … myself included. I honestly believe that big campaigns should be voted on by the product teams before its approved for distribution. If the product teams doesn’t like it, then it shouldn’t be released. In other words, the dinosaurs probably would have never seen the light of day.
There are a fair number of “racier” ads that are generated for other markets, but the US market is always bland. Why the difference? Society standards and fear of rebuttal. Apparently here in the US, we’re much stodgier than everyone else.
Comment by Maurice — March 2, 2006 @ 3:40 pm PST
Why assume that the girl is his teacher? I read the ad as saying that she’s “having” to sleep with the “geek” so that he’ll do her assignments for her.
Comment by Chris Davies — March 2, 2006 @ 3:51 pm PST