I’d be very, very concerned about this issue if I was GYM, but instead they are working on calendars, payment programs, AJAX and tools which don’t solve some problems that will impact their search quality in years to come. Hopefully their R&D departments are seeing this issue and working it through.

One thing the search engines could do is run filtering that checks blockquoted items and links for context and if the link changes, penalize the linking site so they’d be less likely to show up, also nix the linked up site for significantly altering the content after linkage (I’m not talking about minor editing or template redesign, I’m talking removal of the content). This would force webmasters to have to keep better care, myself included, of broken links and story continuity.

How to deal with redirects? Some smooth degrading situation like when we switched this blog from pivot to WP (the old links point to the correct new posts).