Comments on: HarperCollins experiments with ad-supported non-fiction book online http://www.makeyougohmm.com/20060213/2946/ Technology, music, video, art, news, reviews and muse on the web Fri, 19 Mar 2010 21:19:25 +0000 http://wordpress.org/?v=2.2 By: ePublishingDaily.com http://www.makeyougohmm.com/20060213/2946/#comment-522833 ePublishingDaily.com Wed, 18 Apr 2007 08:21:40 +0000 http://www.makeyougohmm.com/20060213/2946/#comment-522833 <strong>Ad-Supported, Web-Based Book from HarperCollins</strong> Big-time publisher, HarperCollins has announced the first free Web-based, ad-supported, full-text business book. From Information Today: Citing the desire to create new revenue streams for authors, mega-publisher HarperCollins (http://www.harpercollins... Ad-Supported, Web-Based Book from HarperCollins

Big-time publisher, HarperCollins has announced the first free Web-based, ad-supported, full-text business book.
From Information Today:
Citing the desire to create new revenue streams for authors, mega-publisher HarperCollins (http://www.harpercollins…

]]> By: howtopublishabookblog.com » Blog Archive » Offering Free Content http://www.makeyougohmm.com/20060213/2946/#comment-444410 howtopublishabookblog.com » Blog Archive » Offering Free Content Wed, 07 Mar 2007 14:26:04 +0000 http://www.makeyougohmm.com/20060213/2946/#comment-444410 [...] The Internet is a great new promotional tool for the self-publisher. One of the big questions the author will grapple with is “do I offer free content?” I believe the answer is yes you do, but the free content should be used as a teaser. A recent article in USA TODAY by the Associate Press (the February 6, 2006 issue) discussed how Harper-Collins, a large “mainstream” publisher is using free teaser content to help sell books. I think it would be a copyright infringement to post the article on my blog and unfortunately I’ve lost the direct link. But I did find another blog site talking about the same subject - http://www.makeyougohmm.com/20060213/2946/ [...] […] The Internet is a great new promotional tool for the self-publisher. One of the big questions the author will grapple with is “do I offer free content?” I believe the answer is yes you do, but the free content should be used as a teaser. A recent article in USA TODAY by the Associate Press (the February 6, 2006 issue) discussed how Harper-Collins, a large “mainstream” publisher is using free teaser content to help sell books. I think it would be a copyright infringement to post the article on my blog and unfortunately I’ve lost the direct link. But I did find another blog site talking about the same subject - http://www.makeyougohmm.com/20060213/2946/ […]

]]> By: SmartTechWriting http://www.makeyougohmm.com/20060213/2946/#comment-53906 SmartTechWriting Wed, 15 Feb 2006 21:41:29 +0000 http://www.makeyougohmm.com/20060213/2946/#comment-53906 <strong>Web 2.0 Changes the Publishing Paradigm</strong> HarperCollins broke new ground with the release of an entirely ad-supported, web-based eBook that can be read free at the author's website:Go It Alone! The Secret to Building a Successful Business on Your Own by Bruce Judson (http://www.BruceJudson.co... Web 2.0 Changes the Publishing Paradigm

HarperCollins broke new ground with the release of an entirely ad-supported, web-based eBook that can be read free at the author’s website:Go It Alone! The Secret to Building a Successful Business on Your Own by Bruce Judson (http://www.BruceJudson.co…

]]> By: Paul Benjamin http://www.makeyougohmm.com/20060213/2946/#comment-53782 Paul Benjamin Tue, 14 Feb 2006 17:24:08 +0000 http://www.makeyougohmm.com/20060213/2946/#comment-53782 I hope this doesn't wind up on the front page.... The results from free downloads has been mixed. Cory Doctorow (Boing Boing) thinks that it has helped his book sales. Scott Adams (Dilbert) thinks that it didn't do anything for his sales in a recent experiment he ran called God's Debris. I can't help but to say Mr. Adams book was rather different than what I think of when I see the name Scott Adams. I did download it but did not read too far into it. It may my fault but I didn't finish it, I certainly didn't buy a paper copy. If the book isn't for you whether it is free, ad supported, or you pay full price for a paper copy does not matter. I love my tablet PC (Toshiba R10) but I do not read books on it. A LCD display is not good enough to spend hours reading from, at least for pleasure. eBooks will not take off until they get really good e-paper displays of some sort. I may read an ad supported book but it better be good. In the end it is the ideas and the writing that is important. The dog food isn't any good if the dog will not eat it. The dog doesn't care about the packaging and neither do I. Just find a way to get enough money to all concerned who produce it, give me a way of finding about it, and to read it. I hope this doesn’t wind up on the front page….

The results from free downloads has been mixed. Cory Doctorow (Boing Boing) thinks that it has helped his book sales. Scott Adams (Dilbert) thinks that it didn’t do anything for his sales in a recent experiment he ran called God’s Debris. I can’t help but to say Mr. Adams book was rather different than what I think of when I see the name Scott Adams. I did download it but did not read too far into it. It may my fault but I didn’t finish it, I certainly didn’t buy a paper copy. If the book isn’t for you whether it is free, ad supported, or you pay full price for a paper copy does not matter.

I love my tablet PC (Toshiba R10) but I do not read books on it. A LCD display is not good enough to spend hours reading from, at least for pleasure. eBooks will not take off until they get really good e-paper displays of some sort. I may read an ad supported book but it better be good. In the end it is the ideas and the writing that is important.

The dog food isn’t any good if the dog will not eat it. The dog doesn’t care about the packaging and neither do I. Just find a way to get enough money to all concerned who produce it, give me a way of finding about it, and to read it.

]]> By: Evo Terra http://www.makeyougohmm.com/20060213/2946/#comment-53757 Evo Terra Tue, 14 Feb 2006 15:52:35 +0000 http://www.makeyougohmm.com/20060213/2946/#comment-53757 A very insightful look at how publishers may wish to embrace new and emerging technologies. The paradox here is that the major publishers, who have the means (ie funding, technology, people) also have the most to lose by "shaking up" their market place. While it's encouraging to see Harper-Collins taking this step, I see the smaller, more fleet-of-foot presses leading the charge here, and seriously disrupting the industry. Not that that is a bad thing... :) The opportunity is there, not just for publishers, but for authors willing to take a few risks on themselves. Sometimes the best course of action is plotting your own course. Maybe we should talk... Evo Podiobooks.com A very insightful look at how publishers may wish to embrace new and emerging technologies. The paradox here is that the major publishers, who have the means (ie funding, technology, people) also have the most to lose by “shaking up” their market place. While it’s encouraging to see Harper-Collins taking this step, I see the smaller, more fleet-of-foot presses leading the charge here, and seriously disrupting the industry. Not that that is a bad thing… :)

The opportunity is there, not just for publishers, but for authors willing to take a few risks on themselves. Sometimes the best course of action is plotting your own course. Maybe we should talk…

Evo
Podiobooks.com

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