Paying for cookies placed on user’s systems? People are leery of cookies as it already is and this probably won’t help their phobia.

While many ad networks distribute cookies through their publishers, Kanoodle is the first to pay publishers specifically for distributing cookies. Publishers in the program will be paid five percent of the revenue earned when an ad served in Kanoodle’s BehaviorTarget network is triggered by the cookie from that publisher’s site. If more than one BehaviorTarget cookie is present, the most recent one is given precedence.

For surfers
I’m pretty sure how most seasoned netizens will feel about this type thing (not good), especially when the article notes that BrightAds Cookies uses some controversial cookies that will alert anti-virus and anti-spyware programs.

For publishers
From a publisher point of view, I can’t see using a program that will upset most users and throw up red flags everywhere on their system. That seems like the best way to encourage readers not to return to your site. Therefore, think we’ll stay on the sidelines unless/until somebody can point out a win-win situation that I’m not seeing. I’m trying to grow readership, not chase them away.

Niall Kennedy blocks all cookies that are not served from the currently browsed website and points out that this is an integrated option for TypePad Pro users.

Wondering how long it will be before we see anti-BrightAds extension? Ones already exist for Adsense which doesn’t use any cookies.

Did this post make you go hmm?

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