Some are creating Web 2.0 free zones |
“Yuppie bone smuggler” - Airheads
I love the movie Airheads. If you haven’t seen it, then go rent it. Whenever I think of that slick record company marketing guy being described as a “yuppie bone smuggler” I smile. That movie was filled with great lines. Rent it, buy it, check it out.
I’ve noticed a few people are starting to write that they are tired of all this Web 2.0 BS — me too — and some are vowing not to write or link to any blog entry that talks about it. Among these folks are Joel Spolsky and Dare Obasanjo who writes:
I am interested in discussions on the Web as a platform and even folksonomies (not tagging) but the marketplace of ideas has been polluted by all this “Web 2.0″ garbage. Once again, I’ve flipped the bozo bit on Web 2.0. Like Joel, you won’t see any use of the term on my blog or in items I link to from now on.
The fundamental problem here I think is that nobody likes to be sold. We like to buy, like to shop, like to try out and acquire new things, but we do not like being sold. Phony, selfish marketing speak only serves the marketers and the company/product/service being pitched. When something is hyped into being the next greatest thing it can make even the most positive person cynical.
However, it is entirely possible that good products and services can exist and evolve behind cliched, misguided marketing techniques.
It’s for that reason that I cannot completely jump aboard with never agreeing to link something simply because it uses marketing buzzwords, but rest assured Hmm is a 99.5% Web 2.0-free zone. I reserve that .05% .5% (thanks Simon) for the product/service/site that is having its dreams soiled by yuppie bone smugglers.
Hopefully those with good products/services/sites will learn that the best way to make people reach for their wallets isn’t built upon deceit or trickery, but creating something that fits a worthwhile, relevant, entertaining and/or useful purpose, itch or need.
No false illusions. Something as dynamic as the web cannot have any version numbers.
Did this post make you go hmm?
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The only thing I don’t get is why it took so long for smart people to start gagging on the We… Web… er, that term.
Comment by Adam — October 22, 2005 @ 3:04 pm PST
That still leaves .45% unaccounted for
But seriously, I do kind of agree…but I also wonder if the only people who hate the term ‘web 2.0′ are the people who haven’t had a great web 2.0-y idea…like me 
The term reminds me of the movie Mean Girls, where they start saying ‘Thats sooo fetch’. The in crowd of the community leading the rest with their own dumb terms.
Comment by Simon — October 23, 2005 @ 6:28 am PST
LOL Simon, you are correct, I did leave .45% unaccounted for! I wonder where that .45% will go? Those darn extra zeroes!
Comment by TDavid — October 23, 2005 @ 8:28 am PST
[…] I even used the term: Yuppie Bone Smuggler to equate it in a former post. Time hasn’t softened these feelings. […]
Pingback by Make You Go Hmm: » Web Pooh-Point … Oh — December 19, 2005 @ 2:56 pm PST