At a cost to publishers of about $45 per meter the target markets for these paper-thin video screens are magazine/newspaper/book publishers. To visualize (sorry, no pictures), think adding Flash-like video on a low resolution paper-thin screen to your favorite print magazine or newspaper.

via the Guardian Unlimited:

“The images are in colour, and can broadcast anything that can be shown on a regular flat screen monitor or TV, although with a slightly lower quality. These could be short film clips or flash animations like those found on the internet. The company believes there will also be a market for using them for simple computer games which could be printed on the side of a package or given away free in magazines.

Technology like this might help spice up the aging print industry. I don’t think paper is going away completely any time soon but the medium needs something to kick it in the pants and excite and interest younger audiences in particular. That demographic has moved beyond paper for the most part and to the net. I can see it in our own house where our kids rarely will read paper anything, instead heading for the nearest machine.

Just imagine seeing your Sunday comics as interactive videos, no internet required. Or imagine one of those choose-your-own adventure type stories inside a magazine or newspaper. The possibilities for ads too are much more expansive than any picture. Although “simple” games by themselves are cool, it would be even cooler if they could have newspapers and magazines with WiFi enabled games …. disposable portable WiFi gaming? Imagine that.

Someday, I’m sure.

Did this post make you go hmm?

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