Comments on: O’Reilly should hire an Ad Compliance Officer http://www.makeyougohmm.com/20050824/2279/ Technology, music, video, art, news, reviews and muse on the web Wed, 07 Jan 2009 22:37:34 +0000 http://wordpress.org/?v=2.2 By: Make You Go Hmm: » Comment spammers encourage us to advertise poker [site news] http://www.makeyougohmm.com/20050824/2279/#comment-16424 Make You Go Hmm: » Comment spammers encourage us to advertise poker [site news] Thu, 25 Aug 2005 17:12:15 +0000 http://www.makeyougohmm.com/20050824/2279/#comment-16424 [...] All this talk about advertising decisions and going through the comment spam got me thinking. [...] […] All this talk about advertising decisions and going through the comment spam got me thinking. […]

]]> By: Jason http://www.makeyougohmm.com/20050824/2279/#comment-16200 Jason Wed, 24 Aug 2005 19:00:10 +0000 http://www.makeyougohmm.com/20050824/2279/#comment-16200 Well, at larger companies you have "ad traffic" people who could do the "ad compliance" job... however, this is another one of those cat and mouse games that publishers will have to aim to control... the most efficient way to deal with it is empower your team and readers to alert you to stuff. Our bloggers tell us all the time about ads they think are not appropriate and we take action, and sometimes a reader catches them. In terms of people paying for the pagerank I thik it's a nonissue since a) page rank is less and less important and b) if it helps publishers sell ads and pay writers more money that's good for everyone. Google dings people from the index all the time for playing games, and they will catch people who do too much of this. best j Well, at larger companies you have “ad traffic” people who could do the “ad compliance” job… however, this is another one of those cat and mouse games that publishers will have to aim to control… the most efficient way to deal with it is empower your team and readers to alert you to stuff. Our bloggers tell us all the time about ads they think are not appropriate and we take action, and sometimes a reader catches them.

In terms of people paying for the pagerank I thik it’s a nonissue since a) page rank is less and less important and b) if it helps publishers sell ads and pay writers more money that’s good for everyone. Google dings people from the index all the time for playing games, and they will catch people who do too much of this.

best j

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