I find it annoying when stock-related news stories don’t list the ticker symbol (and yes, I’ve been guilty of this same offense, so I’m trying to do a better job at it). So when I came across the following story I looked up baidu.com (BIDU), which is China’s leading search engine. It’s an IPO that performed very well on Friday.

The Beijing-based company’s shares closed at $122.54 on the Nasdaq Stock Market, a 354 percent gain from its initial public offering price of $27.

Wow, an impressive day for BIDU stock. I checked out the website just to see what was the big deal with it. Of ccourse it’s in Chinese and since I don’t speak Chinese that experiment lasted all of 30 seconds. Maybe if I installed the Chinese language pack I’d better understand the search results below.

Any English-speaking Chinese readers that can fill me in on what’s so cool about baidu.com that has investors all excited here?