A study on surfer reaction to websites leads to few surprises: surfers still hate popups but people continue to buy from them:

More than one-third of respondents cited pop-up ads. Other sources of aggravation included having to register and log in (16.7%) and having to install extra software (15.7%).

Mike from Techdirt adds:

This should be quite obvious, but apparently too many sites still haven’t figured it out. It’s also interesting to note, that many of these problems are being solved by third parties.

Of the items listed, “content that is out of date” and “dead links” made up 7.8% of the complaints. Imagine for a moment today’s blog archives in a couple years? Most of that will be out of date and if a blog is heavy linking to third party sites, then those links will likely be moved or dead.

Also, I found interesting the actions the users are likely to take when a site annoys them. 45.1% said they were extremely likely to refuse to visit the site again but only 8.6% were extremely likely to complain to the company. 22.7% said they were not likely at all to complain. So almost a quarter of those surveyed would enter and leave without a word.

I’ve written here before about exercising caution in over advertising and offered some suggestions of what not to do.

Did this post make you go hmm?

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