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July 27, 2005

TV Guide switches to 75% stories, 25% listings

television — by TDavid @ 9:45 am PST
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Heard about this on the radio yesterday: TV Guide has been hit hard by on-screen programming guides. So much that they are changing their own programming so they aren’t as full of listings as they used to be.

The magazine will also ditch its digest-sized format in favor of a full-size, full-color format with more stories about TV shows than listings. The new magazine will have 75 percent stories and 25 percent listings, the reverse of the ratio it has now.

This could be the death knell for TV Guide as it sounds like they are going to try the magazine route. Will this be available digitally? The article doesn’t say, but if I was running any magazine, I’d make darn sure it was available digitally (via Zinio) and have some sort of web presence.

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