From afar I’ve been watching IceRocket since it launched a year ago. They launched blog search in October. Personally, I haven’t really found IceRocket to be more useful than the big three (Google, Yahoo or Microsoft) but it has a few neat features like the thumbnail next to listings. This morning I came across this:

… will soon relaunch his IceRocket search engine as BlogScour. Similar to Technorati or PubSub, Cuban’s BlogScour will search for the latest postings across the so-called blogosphere and return a list of results.

I’m not a big fan of domain name changes. I think one spends time building a brand and should stick with it. If they are abandoning IceRocket in place of BlogScour that wouldn’t be a wise thing, IMO, rather what I hope they are doing is simply making the blog search portal of IceRocket standalone as blogscour.com. When you click through to blogscour it still says IceRocket, so it looks like that’s what is going to happen.

Confusing users is never a good idea.

Update 7/31/2005: According to searchenginejournal.com this ZDnet article misreported what IceRocket’s plans are. Mark Cuban has his own ideas for blogscour.com and IceRocket is now IceRocket Blog Search, not blogscour.

Did this post make you go hmm?

 Loading ...