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June 13, 2005

Wal-mart PR guy goes bye-bye

customer adventures, blogs and podcasting — by TDavid @ 9:03 am PST

Twice this morning I’ve read things either directly or indirectly using nazi references and I’m not even a quarter through with reading. Just did a search and it appears that I’ve never used that ‘n’ word here on this blog in nearly 2,000 entries and who knows how many words (haven’t run a word count, but I bet it’s close to a million). Haven’t used the other ‘n’ word either.

In the first somebody ended up quitting their job:

The London Daily Telegraph website reports that Peter Kanelos — the Wal-Mart PR manager behind the ad that equated the retailer to victims of the Nazis — has resigned. One wonders what his next job will be.

I’m so not a fan of PR agencies and this is a good example why. They aren’t all bad, I’m not saying that, and sure, large companies do need a PR department, but it makes more sense keeping these people on the inside and part of the organization so they actually have a clue what the company vision is about, now letting them freelance. If Wal-Mart bought off on these ads then they are just as guilty here, so I’m not trying to make excuses for them either. Wal-Mart already has enough bad press, so why invite more?

As for the second reference, it was a blogger who equated those who do not accept one way trackbacks to having Hitleresq behavior. Talk about over-dramatization and a really lame case of perspective.

Look, Hitler slaughtered human beings; it was genocide. That’s a much more extreme circumstance than characterizing who shops at Wal-Mart or whether to accept or not one way trackbacks.

Perspective, please.

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