As if cutting off Napster and Rhapsody at the knees with an aggressive — and unable to sustain, according to those in the Apple office pool — introductory pricing scheme, Terry Semel just got back from the woodshed with a freshly honed blade. Yahoo’s next victim?

Auction listing fees. And here I didn’t even know Yahoo had auctions. Maybe this is Mr. Semel’s way of getting people’s attention?

But will this get eBay’s attention. The same auction giant who recently jacked up their auction listing fees? Are their ears perked? Magic 8 ball says: very likely.

How is Yahoo going to cut it without listing fees revenue? According to this Forbes article:

Yahoo! said revenue will continue to amass from its U.S. auctions through the paid search listings gathered by its Search Marketing division.

In other words they are banking on contextual ads. The Google Adsense territory.

So what financial trees will Semel and his Yahooligans cut down next? Don’t know, but the carnage aside, it seems to be mighty good for the rest of us out here who aren’t near those sharp, spinning blades.

Did this post make you go hmm?

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