Bad idea: advertising on NBA uniforms |
I probably should be putting this over on my wife and my personal gaming web log, but oh well. Mark Cuban, owner of the Dallas Mavericks and billionaire says he’d be for advertising on NBA uniforms:
Not only would their logo appear on uniforms shown on broadcasts in more than 212 countries, but those logos would appear on replica uniforms sold around the world as well. That is a unique marketing and branding opportunity that ONLY the NBA can offer. The NFL can’t (although they do offer logos on NFL Europe jerseys), MLB can’t, Nascar can’t. No one else can.
As a fan who’s support for the NBA is waning, I have to seriously disagree with this concept. I think it would be a terrible idea to turn NBA uniforms into NASCAR. For one, the price of tickets for NBA games is already out of hand. Two, would advertising proceeds go back into making the games affordable for families to attend? Doubt it.
For these reasons I’d be against advertising on uniforms and even more turned off at the NBA than I already am. Clean up the thugs in the game, lower ticket prices and our family will start going more often. But adding advertising and leaving the characters and prices the same? No thanks.
Cuban normally espouses some pretty good ideas, but in this case he’s looking at it too much from an owner’s point of view and not clearly thinking of the fans — the customers.
Did this post make you go hmm?
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I like the idea. I see nothing wrong with advertising. Look at European Soccer Jerseys… there are no team names on them but there is an advertisement.
Comment by Tino Buntic — June 5, 2005 @ 12:18 pm PST
Hi Tino - I don’t have a problem with advertising (just look around this blog), I just have a problem with advertising when that doesn’t reduce the prices for customers.
With respect to European soccer, that’s not getting the expensive TV contracts like here in the states, is it? And what are ticket prices like for European soccer? Nosebleed seats for NBA games are even overpriced. TV already has commercials. If they reduce the ticket prices then I likely wouldn’t have any problem with advertising on their uniforms. I smell greed here though. Don’t gouge the fans.
Comment by TDavid — June 5, 2005 @ 12:48 pm PST
I was just thinking about the spaces that advertising has begun to pop up while looking at my cup of coffee I got from WaWa…even the little cardboard heat protectors have advertising on them…advertising in the urinals stills makes me laugh. So why not on basketball Jersey’s as well.
Comment by Samuel — August 11, 2008 @ 11:38 am PST