Mark your calendars because tomorrow Google is planning on breaking their text-only advertising model (on a limited test release, anyway) and begin allowing advertisers to buy animated banners advertising. The interesting part of the story is that this will be on CPM instead of CPC, thus meaning it will be based on banner impressions, not clickthrus. I wonder how this will equate to Adsense users? Hmm …

Did this post make you go hmm?

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