Scoble to evangelize Tablet PC for Apple? Boris thinks so |
Make that three Apple posts in a row, what can I say, a lot of things in my RSS aggregator this morning that are Apple-related. This one, however, I give about a 5% chance of actually coming true. It is a rumour, so don’t anybody get too excited, and comes via Boris Mann:
Here’s my related but somewhat random rumour: Scoble has been talking Apple a lot lately. Jobs has convinced him to come to Apple to do tablet evangelism (that’s the one more thing, and here’s my Mac tablet spec) and kickstart Apple’s entry into the blogosphere.
Hmm, Scoble has indeed been posting more recently about Apple but I doubt he’ll be changing camps, Boris. He’s more likely doing what he recently posted as “penance” for his poorly formed opinion of Gmail not scaling that many of his readers, including I, roasted him over.
However, if Jobs offered to pay Scoble what he’s truly worth — which is more than Microsoft seems to be paying him (Scoble posted awhile back saying that it was less than 100k per year — and in my opinion he’s worth at least double that in PR value alone), IMO — than this would be a curious career move.
Conversely, Apple seems at odds with bloggers. Remember, they recently sued and won over those NDA leaks to bloggers to get their sources exposed. Apple may not want to have an evangelist like Scoble who brings more media — and blogger — scrutiny to their table. Although I’ve never read Scoble has broken any NDA, so if Apple had any concern about this with Scoble it would be unfounded.
As for Apple actually making a Tablet PC? On a positive note for Tablet PCs, I think it would help get Tablet PCs back in retail stores where they need to be if they’re ever going to take off mainstream.
Listen up, Microsoft: you can’t sell to the masses expensive hardware online only, most people want and need to get touchy feely with something that costs over $1,000 USD. This was a major hurdle for me in taking over two years to buy one and I’m a guy who makes technology purchases all the time. If they can’t get somebody like me to pull the trigger faster than 2+ years, then they have a huge uphill battle getting John/Jane Q. Customer to move for his/her checkbook.
Boris seems pretty certain Apple is working on a Tablet PC, though. Apple likes to explore niche markets, so I bet they would design a truly killer tablet, although I’m pretty sure (could be wrong) I’ve read quotes from Jobs saying they had no desire — at that time — in making a Tablet PC. I do have one predicton if Apple does make a Tablet:
It will be white.
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Maybe “rumour” is too strong a word. What I said was that I’m *starting* a rumour
If Apple were to jump into blogging….they need someone who knows it inside out to actually start it off. Scoble might be too tainted for them, but that’s the class of person they need.
As for my tablet rumours, well, I’ve constructed my internally consistent thoughts around it. I would buy such a product, and I think it fills some holes in the Apple line-up. But it probably won’t be called a tablet. It will be a “new class of device”, of course, but essentially be tablet-like. Maybe call it a LifePad or something.
As always, we’ll likely be at least a little bit surprised by whatever gets announced.
Comment by Boris Mann — April 14, 2005 @ 2:04 pm PST
Please let’s remember Apple DID produce the Newton…. Just think of a sleek Apple Tablet running Tiger for tablet…. same coloring and case materials as the mini just only an inch or 2 thick… just like a notepad on a clipboard…
Comment by FranciscoIV — April 14, 2005 @ 7:06 pm PST
[…] out this. Will Scoble be the next evangelist to leave Microsoft? Does this Lenn move give the Apple rumour more traction?
[…]
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