As part of a marketing deal between the two M’s, MTV viewers will get the first public viewing of the new Xbox, according to the Associated Press. Set those PVRs. This will come one day before the industry E3 event where some of the hottest video game hardware and software is discussed each year.

It’s nice to see the fans get a peek around the same time the industry insiders hear about it. With weblogs, they can take the information virally and run with it. This is a smart marketing move for both M’s.

Wonder if they’ll officially announce the launch date for the next generation Xbox? Christmas time 2005 would be good timing.

Microsoft also plans to release more info on the hardware specs at E3 which should help to either confirm or deny rumours about the PS3 having more horsepower. Oh, and fellow XBox Live gamers: Microsoft plans to discuss “new enhancements” for Xbox Live on MTV as well.