When is a bigger fish going to swallow TiVo, gut the hardware division, and license their technology? Unfortunately, TiVo is making good on its promise to include popup ads during fast forward that we mentioned first in March and again in November of last year. Pleas from subscribers seem to have gone completely ignored, and in fact these popup ads during fast forward are part of the recent Comcast / TiVO deal.

I’ve still not actually witnessed how intrusive or not these popup ads actually are, but my original reaction still resonates that if I’m fast forwarding through a commercial, I don’t need, want or appreciate seeing an offer for another commercial.

The tools will be tested only on Series2 TiVo owners, but once completed could be applied to Series 1 and DirecTiVo customers. Subscribers can’t opt out of the feature, but they can ignore the tags. “Our goal is in no way to interfere with the TiVo experience,” TiVo spokesman David Shane said.

“Subscribers can’t opt out” was bolded by me. Any more it doesn’t really matter to me whether they show these popups or not because we are gone as subscribers, but soon all TiVo customers will know how to spell: s-e-l-l-o-u-t.

Did this post make you go hmm?

 Loading ...