Clear Channel isn’t going to be staying on the podcast sidelines any longer, via Billboard Radio Monitor:

Clear Channel plans to make five-minute, ad-supported segments available for download from station sites. Morning show vignettes, content from air talent and bits like top 40 WHTZ New York’s “Z100 Phonetap” are among the offerings the company plans to make available as downloads.

I sure hope these aren’t five minute advertorials because that’s not really podcasting. If these vignettes are actually short opinions from hosts and/or more than just totally commercialized teasers, than that’s a more significant effort.

What would be even better is just slicing up the shows into segments and offering one or two segments per hour so that listeners could get a good taste of what the full programs are really like. Hopefully these won’t just be extra long commercials. We’ll see.

Did this post make you go hmm?

 Loading ...