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	<title>Comments on: The &#8220;Inside&#8221; on podcasting: show me da money!</title>
	<link>http://www.makeyougohmm.com/20050323/1608/</link>
	<description>Technology, music, video, art, news, reviews and muse on the web</description>
	<pubDate>Sat, 22 Nov 2008 08:50:53 +0000</pubDate>
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		<title>By: Make You Go Hmm: &#187; Odeo CEO admits not practicing what was preached</title>
		<link>http://www.makeyougohmm.com/20050323/1608/#comment-305282</link>
		<author>Make You Go Hmm: &#187; Odeo CEO admits not practicing what was preached</author>
		<pubDate>Fri, 15 Sep 2006 15:16:05 +0000</pubDate>
		<guid>http://www.makeyougohmm.com/20050323/1608/#comment-305282</guid>
		<description>[...] And Williams and company need to start podcasting yesterday. Start an Odeo company podcast with specifically how they are tackling each of the problems Williams outlined. Monetizing podcasting isn&#8217;t an easy business, which I&#8217;ve written about several times here before [see: The “Inside” on podcasting: show me da money!]. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] And Williams and company need to start podcasting yesterday. Start an Odeo company podcast with specifically how they are tackling each of the problems Williams outlined. Monetizing podcasting isn&#8217;t an easy business, which I&#8217;ve written about several times here before [see: The “Inside” on podcasting: show me da money!]. [&#8230;]</p>
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		<title>By: Podcast-Market &#187; Blog Archiv &#187; Weitere gute Artikel in Punkto Podcast-Business</title>
		<link>http://www.makeyougohmm.com/20050323/1608/#comment-170241</link>
		<author>Podcast-Market &#187; Blog Archiv &#187; Weitere gute Artikel in Punkto Podcast-Business</author>
		<pubDate>Sun, 11 Jun 2006 15:00:53 +0000</pubDate>
		<guid>http://www.makeyougohmm.com/20050323/1608/#comment-170241</guid>
		<description>[...] http://www.makeyougohmm.com [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] <a href="http://www.makeyougohmm.com">http://www.makeyougohmm.com</a> [&#8230;]</p>
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		<title>By: Make You Go Hmm: &#187; Not such a G&#8217;day World at TPN? Mick and Cam now just Cam</title>
		<link>http://www.makeyougohmm.com/20050323/1608/#comment-101288</link>
		<author>Make You Go Hmm: &#187; Not such a G&#8217;day World at TPN? Mick and Cam now just Cam</author>
		<pubDate>Thu, 25 May 2006 19:43:19 +0000</pubDate>
		<guid>http://www.makeyougohmm.com/20050323/1608/#comment-101288</guid>
		<description>[...] Cam commented at Hmm in March of last year that they had just got started so it wasn&#8217;t fair to mention them in a discussion on podcasting as a business. Well, ok, now more than a year has gone by so no more new paint smell excuses. With perhaps a few small exceptions, I&#8217;m having a hard time fingering someone/company running a podcast business who is doing that well. These networks like Adam Curry&#8217;s podshow might generate bucks for the folks running the network, sure, but the people doing the shows don&#8217;t appear to be ready to quit their day jobs any time soon. Charlene Li did a study recently which pegged the true podcast listener audience at somewhere around 1%. Niche, niche, niche. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Cam commented at Hmm in March of last year that they had just got started so it wasn&#8217;t fair to mention them in a discussion on podcasting as a business. Well, ok, now more than a year has gone by so no more new paint smell excuses. With perhaps a few small exceptions, I&#8217;m having a hard time fingering someone/company running a podcast business who is doing that well. These networks like Adam Curry&#8217;s podshow might generate bucks for the folks running the network, sure, but the people doing the shows don&#8217;t appear to be ready to quit their day jobs any time soon. Charlene Li did a study recently which pegged the true podcast listener audience at somewhere around 1%. Niche, niche, niche. [&#8230;]</p>
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		<title>By: WebEdge Blog &#187; Podcast Business Models?</title>
		<link>http://www.makeyougohmm.com/20050323/1608/#comment-3832</link>
		<author>WebEdge Blog &#187; Podcast Business Models?</author>
		<pubDate>Tue, 12 Apr 2005 13:22:53 +0000</pubDate>
		<guid>http://www.makeyougohmm.com/20050323/1608/#comment-3832</guid>
		<description>[...] homespun, rough-edged, and &#8212; let&#8217;s be honest &#8212; not all that riveting.  	 The “Inside” on podcasting: show me da money! &#8220;TDavid&#8221; on March 23, 2005 (blog entry)  [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] homespun, rough-edged, and &#8212; let&#8217;s be honest &#8212; not all that riveting.  	 The “Inside” on podcasting: show me da money! &#8220;TDavid&#8221; on March 23, 2005 (blog entry)  [&#8230;]</p>
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		<title>By: TDavid</title>
		<link>http://www.makeyougohmm.com/20050323/1608/#comment-1467</link>
		<author>TDavid</author>
		<pubDate>Thu, 24 Mar 2005 01:33:01 +0000</pubDate>
		<guid>http://www.makeyougohmm.com/20050323/1608/#comment-1467</guid>
		<description>"T" is fine ... or "TD" or "TDavid" ... just don't call me Shirley! ;) Sounds like you have a plan working which is always good. Best of luck to you. Hey, how is that sports show coming along? It's almost baseball season.</description>
		<content:encoded><![CDATA[<p>&#8220;T&#8221; is fine &#8230; or &#8220;TD&#8221; or &#8220;TDavid&#8221; &#8230; just don&#8217;t call me Shirley! <img src='http://www.makeyougohmm.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> Sounds like you have a plan working which is always good. Best of luck to you. Hey, how is that sports show coming along? It&#8217;s almost baseball season.</p>
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		<title>By: Cameron Reilly</title>
		<link>http://www.makeyougohmm.com/20050323/1608/#comment-1466</link>
		<author>Cameron Reilly</author>
		<pubDate>Thu, 24 Mar 2005 01:27:12 +0000</pubDate>
		<guid>http://www.makeyougohmm.com/20050323/1608/#comment-1466</guid>
		<description>T (can I call you 'T' or is that too informal?), sorry if my previous comment came across as hard edged, it was meant to be tongue-in-cheek. I realize it wasn't condemnation. And I'm glad you thought to mention us. Our bandwidth costs are well under control and part of a broad hosting deal we negotiated recently. That's one of the benefits our hosts get from being part of a consolidated network. But it is "almost zero". We'd be paying out money for server space and hosting anyway, we're geeks. And when you look at what we are doing... building a global media company... then the costs we are facing are a joke. I can afford to fund the business as it currently stands out of my pocket change for at least a year. (Don't tell my wife I said that!). We've been talking to many people from advertising and publishing in the last couple of months about our business model and while we've heard different projections about what we will be able to charge for advertising and how long it will take to attract big names, everyone agrees that the model is sound and will make money so... watch this space I guess. :-)</description>
		<content:encoded><![CDATA[<p>T (can I call you &#8216;T&#8217; or is that too informal?), sorry if my previous comment came across as hard edged, it was meant to be tongue-in-cheek. I realize it wasn&#8217;t condemnation. And I&#8217;m glad you thought to mention us. Our bandwidth costs are well under control and part of a broad hosting deal we negotiated recently. That&#8217;s one of the benefits our hosts get from being part of a consolidated network. But it is &#8220;almost zero&#8221;. We&#8217;d be paying out money for server space and hosting anyway, we&#8217;re geeks. And when you look at what we are doing&#8230; building a global media company&#8230; then the costs we are facing are a joke. I can afford to fund the business as it currently stands out of my pocket change for at least a year. (Don&#8217;t tell my wife I said that!). We&#8217;ve been talking to many people from advertising and publishing in the last couple of months about our business model and while we&#8217;ve heard different projections about what we will be able to charge for advertising and how long it will take to attract big names, everyone agrees that the model is sound and will make money so&#8230; watch this space I guess. <img src='http://www.makeyougohmm.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /></p>
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		<title>By: TDavid</title>
		<link>http://www.makeyougohmm.com/20050323/1608/#comment-1465</link>
		<author>TDavid</author>
		<pubDate>Thu, 24 Mar 2005 01:08:39 +0000</pubDate>
		<guid>http://www.makeyougohmm.com/20050323/1608/#comment-1465</guid>
		<description>Cameron - Actually I put your network there so that you weren't completely left out of the commentary, not really as a matter of condemnation ... yet (notice the "...yet" part?). If I had left you out then you probably would have thought? Hmm, does the guy realize that we are here?

I agree that a business needs &lt;i&gt;some&lt;/i&gt; time to ramp up and turn a profit but the podcasting space itself is only what, six months old? So days are months and months are years by this clock and I'm simply wondering if there are examples of anybody in this timeframe that has made any significant money from their efforts.

Still, I'm surprised to read you saying that your costs are "almost zero." Where are you getting all this free bandwidth from? Our little show that we have been podcasting since September/October 2004 is tearing through the bandwidth so I have to think your network is burning at least some bandwidth, I mean, especially if it's traffic at the levels of attracting advertisers.

And yeah, I know, bandwidth isn't &lt;i&gt;that&lt;/i&gt; expensive, but it sure adds up when you aren't making any money from the podcast!

Take care.</description>
		<content:encoded><![CDATA[<p>Cameron - Actually I put your network there so that you weren&#8217;t completely left out of the commentary, not really as a matter of condemnation &#8230; yet (notice the &#8220;&#8230;yet&#8221; part?). If I had left you out then you probably would have thought? Hmm, does the guy realize that we are here?</p>
<p>I agree that a business needs <i>some</i> time to ramp up and turn a profit but the podcasting space itself is only what, six months old? So days are months and months are years by this clock and I&#8217;m simply wondering if there are examples of anybody in this timeframe that has made any significant money from their efforts.</p>
<p>Still, I&#8217;m surprised to read you saying that your costs are &#8220;almost zero.&#8221; Where are you getting all this free bandwidth from? Our little show that we have been podcasting since September/October 2004 is tearing through the bandwidth so I have to think your network is burning at least some bandwidth, I mean, especially if it&#8217;s traffic at the levels of attracting advertisers.</p>
<p>And yeah, I know, bandwidth isn&#8217;t <i>that</i> expensive, but it sure adds up when you aren&#8217;t making any money from the podcast!</p>
<p>Take care.</p>
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		<title>By: Cameron Reilly</title>
		<link>http://www.makeyougohmm.com/20050323/1608/#comment-1463</link>
		<author>Cameron Reilly</author>
		<pubDate>Thu, 24 Mar 2005 00:40:48 +0000</pubDate>
		<guid>http://www.makeyougohmm.com/20050323/1608/#comment-1463</guid>
		<description>Holy crap. We started The Podcast Network exactly 5 weeks ago and you're asking us if we are profitable yet??? What other businesses are subjected to such demands??? But hey, we love the fact that you are paying attention and keeping us honest. 

We've got sponsors lining up to advertise on the show. But quite frankly, our cost base is close to zero, apart from our time and effort, so... we're paying most attention to building a list of entertaining and informative shows, getting rids of some of the chinks in the backend, streamlining our ability to post-produce shows, raising some venture capital, etc. The sponsors will still be there next week and next month. We're laying the foundations of a solid business. Profit is an important metric but something that can wait a couple of months. Content comes first. 

As for Winer, et al and the "insiders". God love 'em. But who gives a shit? Let's just build content. We're changing the world here, please GOD let's not get weighed down in politics and crap like that. Let's just capture interesting and challenging conversations and make the public. </description>
		<content:encoded><![CDATA[<p>Holy crap. We started The Podcast Network exactly 5 weeks ago and you&#8217;re asking us if we are profitable yet??? What other businesses are subjected to such demands??? But hey, we love the fact that you are paying attention and keeping us honest. </p>
<p>We&#8217;ve got sponsors lining up to advertise on the show. But quite frankly, our cost base is close to zero, apart from our time and effort, so&#8230; we&#8217;re paying most attention to building a list of entertaining and informative shows, getting rids of some of the chinks in the backend, streamlining our ability to post-produce shows, raising some venture capital, etc. The sponsors will still be there next week and next month. We&#8217;re laying the foundations of a solid business. Profit is an important metric but something that can wait a couple of months. Content comes first. </p>
<p>As for Winer, et al and the &#8220;insiders&#8221;. God love &#8216;em. But who gives a shit? Let&#8217;s just build content. We&#8217;re changing the world here, please GOD let&#8217;s not get weighed down in politics and crap like that. Let&#8217;s just capture interesting and challenging conversations and make the public.</p>
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		<title>By: Matt Wardlaw</title>
		<link>http://www.makeyougohmm.com/20050323/1608/#comment-1454</link>
		<author>Matt Wardlaw</author>
		<pubDate>Wed, 23 Mar 2005 17:42:52 +0000</pubDate>
		<guid>http://www.makeyougohmm.com/20050323/1608/#comment-1454</guid>
		<description>TDavid,

Good stuff, as always.  A lot of good points, particularly on the DND topic.</description>
		<content:encoded><![CDATA[<p>TDavid,</p>
<p>Good stuff, as always.  A lot of good points, particularly on the DND topic.</p>
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