Kevin Kelly explains, step-by-step how to get your book, CD or DVD listed on Amazon:

In 8 easy steps, here is how to get your book, CD, or DVD listed on the long tail of Amazon:

1. Get an ISBN (for a book), or a UPC (for a CD or DVD). For one book it costs $125, for one CD, $55, for one DVD, $89.
2. Get a bar code based on the ISBN or UPC. Costs $10, or may be included in UPC.
3. Sign up with Amazon, $30 per year.
4. Duplicate your stuff; include the bar code on the outside.
5. Ship two copies to Amazon
6. Send cover scan
7. Track sales
8. Register it (optional)

As for pricing he lays out that Amazon gets 55% of the original listed price that you set, and if they discount it then it comes out of their cut. A useful how-to for self-published authors of content who don’t want to be the shippers.