Just told my wife about the new Amazon Prime (she’d already seen it), but she tells me that she gets most of the stuff she orders from Amazon shipped for free already. I saw this at the Washington Post:

Why else would Amazon.com offer an unusual, all-you-can-ship subscription service for $79 a year? People who sign up for an Amazon Prime membership will get a year of free two-day shipping on more than 1 million items sold at Amazon.com. They also can opt for overnight shipping for $3.99 and share their Prime membership with four family members.

This leave me wondering who will be the target audience? My wife is somebody who regularly orders and if she is getting most the stuff for free, doesn’t mind waiting a few extra days and therefore can’t justify the $79 yearly fee, then what type of customer would? The article goes on to say:

It’s unlikely to appeal to cheapskates, though, since they can already get free shipping from Amazon on most items by bundling purchases together to meet the minimum order of $25. Of course, Amazon’s free shipping typically takes eight to 10 business days.

Oooo, referring to my wife as a ”cheapskate” — that’s bound to raise her ire! LOL. Seriously, unless someone is really impatient, what’s an extra few days wait time for an order? “All You Can Eat” Express Shipping is a curious idea; wonder how popular (or not) this will be?

Did this post make you go hmm?

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