This phenomenon is creeping into DVDs too. Perhaps on the rental circuit this makes some sense, but not when you buy a DVD. Throw in the disc and be subjected to several previews of other movies. Yeah, sure, there’s a workaround, but why don’t they just leave the previews as a separate DVD track, why the forced load to preview option? Yeah, yeah, I know why, it’s the same reason TiVo wants to mess around with ads during fast forward.

The number of advertisements that show before a movie begins has been growing over time. People joke about how the actual movie doesn’t start until half an hour after the official time — leading some people to simply show up late, knowing they won’t actually be missing anything

We’ve been late to our last few movie experiences. Used to want to always be there on time, but not any more. If it wasn’t for movie popcorn and the outside entertainment aspect (as a family or couple), we probably would never go to the theater any more.

Did this post make you go hmm?

 Loading ...