This could be a major coup for the satellite radio industry with Howard Stern bringing over his show to their airwaves (in 2006 anyway). msn.com:

“Shock jock” Howard Stern will jump to Sirius Satellite Radio (SIRI) in January 2006, moving his controversial show from the public airwaves and giving the nascent satellite radio sector a big boost.

By luring Stern away from his current employer, Viacom Inc.’s (VIAb) Infinity Broadcasting, the $500 million, five-year deal announced on Wednesday by Stern and Sirius will propel the new business built on attracting subscribers to dozens of radio stations broadcast digitally.

I’m glad to see Stern moving his show this direction as I don’t think his show belonged on public radio anyway. Now his legions of fans can expect for him to really make it an adult show. Good for Sirius and Stern! They say they only need 1 million new subscribers to make the deal profitale and I’m wondering how long it will take to get those with Howard coming over.