I’m perusing this webmaster messageboard this morning and I come across this first post from a video producer offering a sample of their material. The video is of them interviewing industry people at a webmaster convention. The interviewer is so misinformed that he doesn’t even know the title of the person running the event (and the video actually displays this mishap), the interviewees are not miked so there are lots of distracting background noises and the interviews are one long, continuous scene. If this isn’t stupid marketing on a number of levels I don’t know what is. Here’s some thoughts:

1) starting the first post at any non-spam messageboard with spam is a major no-no; really bad form.
2) if you are a video producer and are offering a sample, make it one that is not 119 MB in size! Only webmasters with really fast cable/broadband or T1+ are going to be interested in that type of download. Took me 12 minutes to download that and I’m thinking I’m one of very few who bothered.
3) the sample should be of the highest quality possible to demo the skills of the producer. Employ all the video goodies: pans, cuts, dissolves, titling, etc. The video in question above used none of these production tools.
4) consider buying advertising at the place instead of posting a spam on their messageboard
5) contact the owner/webmaster of the site to find the best way to market to that site’s readers/surfers/clientele. Nobody knows the website better than the people actually working in the trenches.

The puzzling part is that this kind of stupid marketing on the web actually works sometimes. The reason we have so much spam in our mailbox is because people buy from spammers. No matter what Bill Gates does to rid the web of spam, as long as people buy from spammers, there will always be spam. The logical answer: don’t buy from any spamvertisement.

Did this post make you go hmm?

 Loading ...

• Blogs more conducive to business than messageboards?
• Anti-Spam Alliance sues more spammers
• How to track down link and/or ref spammers
• Complimentary comment spammers
• How to deal with (form) comment spammers
• Received my first spam from a YouTube member