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June 1, 2004

Disposable DVDs

movies — by TDavid @ 8:50 am PST
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A product that has failed to capture much consumer interest is disposable DVDs, but that hasn’t stopped a French company from developing a new disposable DVD.

A French company has developed a disposable DVD or DVD-D, that self destructs after a few hours. Like the classic DVD, DVD-D is made of polycarbonate, but it contains an extra layer of coating that reacts to an oxidisation process which begins as soon as the disc is exposed to air. The self-destruct process can be pre-set to occur between eight and 24 hours.

The target market is rental chains so people don’t have to worry about returns or late fees, but think about this for a moment. Guy or gal rents movie, goes home and opens expecting to watch the movie and falls asleep. Next day h/she gets up and goes to work and comes home expecting to watch the rented movie and poof! The DVD is unviewable because it has self-destructed. Is it any wonder that only Hollywood is excited by this technology and not consumers?

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