Blog mortality: The Blogging Iceberg |
In a study by Perseus Development Corp of 3,634 random blogs on eight leading blog-hosting services: The blogging Iceberg states: The most dramatic finding was that 66.0% of surveyed blogs had not been updated in two months, representing 2.72 million blogs that have been either permanently or temporarily abandoned. Apparently the blog-hosting services have made it so easy to create a blog that many tire-kickers feel no commitment to continuing the blog they initiate. In fact, 1.09 million blogs were one-day wonders, with no postings on subsequent days. The average duration of the remaining 1.63 million abandoned blogs was 126 days (almost four months). A surprising 132,000 blogs were abandoned after being maintained a year or more (the oldest abandoned blog surveyed had been maintained for 923 days).
This is the 319th blog entry I’ve written since July 4, 2003. If we use this study’s findings then this blog’s average mortality would be about 30 days from this post. 126 days isn’t very long a lifespan, is it? Hmm. Along this line, I have created two different sections in my blogroll to indicate blogs that are frequently updated and infrequently updated. The question is where to draw the line? I think a blog that is updated once per day, on average, could reasonably be defined as “frequently” updated, but I do not subscribe to the notion that a blog must be updated every day for it still to be frequent.
Did this post make you go hmm?



